Communications Configuration

Set up your communications to drive the content depending on specific values and conditions to ensure it meets your brand's needs.

Overview

Customize the communications you send out to deliver a personalized experience for your customers. This makes the communication more appealing and supports the user experience, with the potential for a higher engagement rate and encourages brand loyalty.

In turn, measuring and testing the effectiveness of your communications can help you streamline your processes to further enhance your customer communications.

You can configure your email templates and messages in our Journeys module in the parcelLab App. For more details on setting up communications, see our Journeys documentation.

Messages & Journeys

parcelLab provide flexibility in the setup of your customer communications. If you have any questions, please contact your parcelLab representative and they will be happy to help with anything you need.

Communications Setup

View the following setup you can undertake as part of your customer communications:

• Set up triggers to deliver your communications at each stage of the post-purchase journey.

Trigger Builder

• Use our conditional placeholders to help you define the content in your communications.

Conditional Placeholders

• Keep customers informed when they have multiple packages in a single order.

Split Shipments

• Easy A/B testing available at message level and content level.

A/B Testing

• Set UTM parameters to monitor use of specific notifications.

Tracking via UTM

• Find out if any bounced messages occur.

Bounces