# Communications Configuration

## Overview

Customize the communications you send out to deliver a personalized experience for your customers. This makes the communication more appealing and supports the user experience, with the potential for a higher engagement rate and encourages brand loyalty.

In turn, measuring and testing the effectiveness of your communications can help you streamline your processes to further enhance your customer communications.

You can configure your email templates and messages in our <code class="expression">space.vars.Product\_Journeys</code> module in the <code class="expression">space.vars.Product\_pLApp</code>. For more details on setting up communications, see our <code class="expression">space.vars.Product\_Journeys</code> documentation.

{% content-ref url="" %}
[](https://docs.parcellab.com/docs/engage/messages-and-journeys)
{% endcontent-ref %}

{% hint style="info" %}
parcelLab provide flexibility in the setup of your customer communications. If you have any questions, please contact your parcelLab representative and they will be happy to help with anything you need.
{% endhint %}

## Communications Setup

View the following topics for more information on the setup you can undertake as part of your customer communications:

{% columns %}
{% column %}
{% content-ref url="configuration/trigger-builder" %}
[trigger-builder](https://docs.parcellab.com/docs/engage/messages-and-journeys/configuration/trigger-builder)
{% endcontent-ref %}

{% content-ref url="configuration/conditional-placeholders" %}
[conditional-placeholders](https://docs.parcellab.com/docs/engage/messages-and-journeys/configuration/conditional-placeholders)
{% endcontent-ref %}

{% content-ref url="configuration/split-shipments" %}
[split-shipments](https://docs.parcellab.com/docs/engage/messages-and-journeys/configuration/split-shipments)
{% endcontent-ref %}
{% endcolumn %}

{% column %}
{% content-ref url="configuration/tracking-via-utm" %}
[tracking-via-utm](https://docs.parcellab.com/docs/engage/messages-and-journeys/configuration/tracking-via-utm)
{% endcontent-ref %}

{% content-ref url="configuration/bounces" %}
[bounces](https://docs.parcellab.com/docs/engage/messages-and-journeys/configuration/bounces)
{% endcontent-ref %}
{% endcolumn %}
{% endcolumns %}


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