# Opt-In Management

## Overview

You can send marketing content to customers depending on the opt-in settings.

Opt-in management gathers additional information about the recipient and adapts the email content based on the opt-in information provided by the customer. This feature allows you to send marketing content and follow-up notifications to customers.

{% hint style="info" %}
You can also manage the prospective audience of campaign banners included in communications based on customer opt-in and marketing preferences using <code class="expression">space.vars.Product\_Campaigns</code>. For further information, see [how campaign banners are configured](https://docs.parcellab.com/docs/campaigns#campaigns-features).
{% endhint %}

{% tabs %}
{% tab title="Opt-In Email" %}

<div align="left"><figure><img src="https://1156682959-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LPf1Lv1YUuLYva6LrXQ%2Fuploads%2FISeTfSJzV2i0m5QZ6Jdk%2FParkersOptIn.png?alt=media&#x26;token=0b2ceeab-eefc-46f5-b685-0cede647a162" alt="Email with additional content for opt-in" width="375"><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="Opt-Out Email" %}

<div align="left"><figure><img src="https://1156682959-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LPf1Lv1YUuLYva6LrXQ%2Fuploads%2FhzJ8OSBqnBgbVKlk67pJ%2FParkersOptOut.png?alt=media&#x26;token=7a9bcee5-c812-4009-b307-91ee57234cb1" alt="Email with basic content for opt-out" width="375"><figcaption></figcaption></figure></div>
{% endtab %}
{% endtabs %}

## Configuring Opt-In Management

The following sections describe the configuration required for opt-in management.

### Customer Requirements

To integrate opt-in management in email communication, you need to provide one of the following to parcelLab:

* The list of all users that have marketing opt-in set and the corresponding recipient data, including the email address as a .csv file on a daily basis.
* The order information with an opt-in flag for the recipient set to true/false.

{% hint style="info" %}
In this case, the opt-in data for each customer is sent when an order is made.
{% endhint %}

### Implementation Process

When parcelLab has the required information, the setup process can begin. Marketing content will be included in emails to customers that have opted-in (that is: customers where `opt-in=true` is set) based on the information provided.

{% hint style="info" %}
If requested, the recipient can opt-out directly from notifications using a link displayed in the footer of the email. For more information on the scope and requirements of opt-in management, please contact your parcelLab representative.
{% endhint %}


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