# Segmentation

## Overview

You can send different email content to customers depending on the segmentation settings.

Segmentation allows you to target your communications to your customers based on tags (for example: new customer, age, product group and so on) in the parcelLab platform. This feature allows different categories to receive different email types and/or content to optimize the communication per customer segmentation.

{% hint style="info" %}
You can also target specific audiences for campaign banners included in communications based on segmentation using <code class="expression">space.vars.Product\_Campaigns</code>. For further information, see [how campaign banners are configured](https://docs.parcellab.com/docs/campaigns#campaigns-features).
{% endhint %}

{% tabs %}
{% tab title="Product-Related Email" %}

<div align="left"><figure><img src="https://1156682959-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LPf1Lv1YUuLYva6LrXQ%2Fuploads%2FvGUbqUNawZnoeOaFSB5d%2FParkersSegmentation.png?alt=media&#x26;token=8ca371ae-9f41-4461-8b28-4c635fcbf3a7" alt="Email with additional content related to the purchased product" width="375"><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="Standard Email" %}

<div align="left"><figure><img src="https://1156682959-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LPf1Lv1YUuLYva6LrXQ%2Fuploads%2FsJoKo9Pf8vZjaLIhom1y%2FParkersSegmentationNone.png?alt=media&#x26;token=2ddd31de-8c03-419b-8abe-83eaa93a7da1" alt="Email with a simple status update followed by a list of purchased products" width="375"><figcaption></figcaption></figure></div>
{% endtab %}
{% endtabs %}

## Configuring Segmentation

The following sections describe the configuration required for segmentation.

### Customer Requirements

To integrate segmentation in email communication, you need to provide the following information to parcelLab:

* The necessary segmentation tags per user.
* The email type/content that should be used for each segment.

{% hint style="info" %}
The information can be sent per order or through a separate data transfer.
{% endhint %}

### Implementation Process

When parcelLab has the required information, the setup process can begin.

The tags you requested for your customer segments will be set up in the parcelLab system.

{% hint style="info" %}
For more information on the scope and requirements of segmentation (for example: providing the tags and how communication should be adjusted for each segmentation), please contact your parcelLab representative.
{% endhint %}


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