# Visual Enhancements

## Overview

You can use a variety of images and graphics with parcelLab to make your communications stand out and increase the chance of customer engagement.

## Using Visual Enhancements

The following sections describe visual enhancements you can include in customer emails.

### Instagram Images

You can include up to six of the most recent images from your Instagram channel in customer emails to give existing branded content more visibility and increase the chance of customer engagement.

{% hint style="info" %}
For more information on the scope and requirements of this feature, please contact your parcelLab representative.
{% endhint %}

<div align="left"><figure><img src="https://1156682959-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LPf1Lv1YUuLYva6LrXQ%2Fuploads%2FumSp5k04wyAZgqIjSDWF%2FEmailExampleCos.png?alt=media&#x26;token=1759886f-d800-4910-9ae3-e61850de7f49" alt="Email with integrated Instagram images" width="563"><figcaption></figcaption></figure></div>

### Emojis in Email Subject

You can use emojis in email subjects to engage with your customers further, and lead to higher open rates.

For further information, refer to the excellent overview produced by Campaign Monitor below.

{% embed url="<https://www.campaignmonitor.com/resources/guides/using-emojis-and-symbols-in-email-marketing/>" %}

### Carrier GIFs

You can include carrier GIFs in your customer emails to provide a useful visual update on deliveries.

The following carriers are currently supported: DHL, DPD, Hermes, GLS, UPS, Austrian Post, Swiss Post, PostNord, Post.nl, USPS, Yodel, DHL Freight, Rhenus, and DB Schenker.

{% hint style="info" %}
If a carrier is not currently supported, parcelLab can check whether integration is possible. For further details, please contact your parcelLab representative.
{% endhint %}

The carrier is automatically used based on the current shipment. You can include them simply with a placeholder depending only on their current status. The available stages are `{{Dispatched/gif}}`, `{{Delayed/gif}}` , and `{{Delivered/gif}}`.

<figure><img src="https://1156682959-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LPf1Lv1YUuLYva6LrXQ%2F-LaEwwt2y__L6EXjKWX-%2F-LaExgAu7pxbblRL-qFh%2FDispatched_DHL.gif?alt=media&#x26;token=d57a2e3c-bcf3-4574-8c14-81d323aa5ee3" alt="GIF for &#x27;Dispatched&#x27; order status"><figcaption><p>{{Dispatched/gif}}</p></figcaption></figure>

<figure><img src="https://1156682959-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LPf1Lv1YUuLYva6LrXQ%2F-LaEwwt2y__L6EXjKWX-%2F-LaExqoCPpshjdRJOFsM%2FDelayed_UPS.gif?alt=media&#x26;token=e077d879-dfd0-4776-82a4-b23f2ea1fe11" alt="GIF for &#x27;Delayed&#x27; order status"><figcaption><p>{{Delayed/gif}}</p></figcaption></figure>

<figure><img src="https://1156682959-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LPf1Lv1YUuLYva6LrXQ%2F-LaEwwt2y__L6EXjKWX-%2F-LaExyKJwXHYRl-rOQHF%2FDelivered_Rhenus.gif?alt=media&#x26;token=c357db90-600e-4708-acff-d087f2a964b6" alt="GIF for &#x27;Delivered&#x27; order status"><figcaption><p>{{Delivered/gif}}</p></figcaption></figure>

### Icons

You can use our icon service to dynamically generate icons with specific colors and sizes tailored to your post-purchase communication. You can find all icons and how to use the service here.

{% embed url="<https://icon.parcellab.com>" %}


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