Trending Late

Enhance visibility on estimated delivery delays powered by machine learning and vast retail and industry data.

Overview

The Trending Late feature allows you to display an estimated likelihood for delay on the Order Status page to enhance transparency around delivery delays, while reducing customer service inquiries and retaining customer satisfaction. The trending late status is also displayed in tracking records in the parcelLab App.

The trending late status is calculated using our machine learning algorithm based on thresholds tailored to your shop through our trending late model, which considers factors that may impact delivery timing based on industry and carrier data. All predictions are referenced against the announced_delivery_date to predict the probability of a delay for trackings (for example: generated using Promise), resulting in highly accurate and reliable predictions.

Order Status page with trending late status showing a probability for delay.

Key Benefits

Displaying a trending late status on your Order Status page increases transparency around potential delivery delays to customers. This can reduce WISMO inquiries and relieve customer service teams from these requests.

The trending late status is also visible in the App, providing an opportunity for proactive communication to customers who are most likely to be affected by a delayed delivery.

Trending Late Status on the Order Status Page

A trending late status can be displayed on the Order Status page to indicate the likelihood of a delay for a tracking.

When the trending late model is in use, one of the following statuses can be displayed for the tracking to predict whether or not it might be delayed:

• Tracking is predicted to be on time

• Tracking might be delayed

• Tracking is predicted to be delayed

Trending late statuses are deactivated by default in the Order Status plugin (that is: show_trendingLate: false).

You can activate the display of trending late statuses on the Order Status page using the show_trendingLate option in one of the following ways:

• In the URL query parameters via show_trendingLate=true

• In the JavaScript object via show_trendingLate: true

Trending Late Status in Tracking Records

A trending late status can be shown in the tracking record details to indicate the likelihood of a delay for a tracking.

This status is also shown in the Events section of the tracking record on the Trackings page.

When the trending late model is in use, one of the following statuses can be displayed for the tracking record to predict whether or not it might be delayed:

• Tracking is predicted to be on time

  
• Tracking might be delayed

  
• Tracking is predicted to be delayed

  

Configuring the Trending Late Feature

This section describes the configuration required for Trending Late.

Customer Requirements

For the feature to work, you need to do one of the following:

• Send parcelLab an announced_delivery_date.

• Use Promise to generate a delivery date prediction and provide the service levels from your carriers.

Implementation Process

After confirming that the data requirements are met, parcelLab will activate the trending late model for your account.

For further details on the scope and requirements of the trending late model, please contact your parcelLab representative.