> For the complete documentation index, see [llms.txt](https://docs.parcellab.com/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.parcellab.com/docs/platform/overview/benchmarking/communication-report.md).

# Communications Report

The Communications report provides an analysis of the type of emails driving most of the engagement and how these compare to the industry.

## Use Case

Using this report, you can identify your position in the industry and in which areas your communication could improve.

## <code class="expression">space.vars.Report\_BCommunications</code> Report Features

This report is based on the creation date of emails. It contains data for the last two years.

The filters at the top of the page allow you to observe the performance of your brand against the market for a defined time period by message categories, carriers, country, region, and shops where communications are sent.

<figure><img src="https://1156682959-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LPf1Lv1YUuLYva6LrXQ%2Fuploads%2F2gVl0OhdiYxYOtoPQSHg%2FCommsPageFilters.png?alt=media&amp;token=8153481c-7dfc-4619-afc2-5aa815b3c91a" alt="Filters for Communication report"><figcaption></figcaption></figure>

The top-level row shows your preconfigured industry and the core metrics of this report. This gives you an overview of your overall open rate compared to the industry open rate and the number of competitors that are in the industry.

<figure><img src="https://1156682959-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LPf1Lv1YUuLYva6LrXQ%2Fuploads%2FGnaO9WY8Hi7NL5W4fpiG%2FCommsOverallOpenRate.png?alt=media&amp;token=89f23eb5-418c-4e2f-aa74-cd0b78132993" alt="Core metrics of Communication report"><figcaption></figcaption></figure>

You can click the <img src="https://1156682959-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LPf1Lv1YUuLYva6LrXQ%2Fuploads%2FfZ0vTZsyAPxHfYz7d3mW%2FBenchmarkingMoreInfoIcon.png?alt=media&amp;token=ba17851d-0477-4794-a0c8-dd99dbb34c36" alt="More info icon" data-size="line"> icon next to the industry size to see what your share is in the industry and the number of email templates that are used across all competitors.

Additionally, you can compare yourself against any industry of your preference by selecting **Other Industry** from the **Category** filter, and then choosing which industry you would like to analyze.

<details>

<summary>Available industries for comparison</summary>

* Apparel and Fashion
* Automotive
* Beauty and Pharmacy
* Consumer Electronics
* Consumer Goods
* Consumer Services
* Culture, Leisure, and Toys
* E-Commerce
* Food and Beverages
* Health, Wellness, and Fitness
* Home, Garden, and DIY
* Industrial Equipment and Supplies
* Luxury and Jewelry
* Marketing
* Office
* Pet Care
* Retail
* SaaS
* Sporting Goods
* Wine and Spirits
* Unknown

</details>

More detailed charts are included in the <code class="expression">space.vars.Report\_BCommunications</code> report to help you measure your communications performance against the industry.

<figure><img src="https://1156682959-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LPf1Lv1YUuLYva6LrXQ%2Fuploads%2FhjQvuNHgFKG7cuspcUBR%2FBenchmarkingComms.png?alt=media&amp;token=db4429f0-3827-4852-a1a4-682cbb427330" alt="Benchmarking communications report charts"><figcaption></figcaption></figure>

{% hint style="info" icon="book" %}
**Check out the parcelLab guides**

For further information on using the report and metrics, see our [user guide documentation](https://docs.parcellab.com/guides/communication/benchmarking-communications).
{% endhint %}


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.

Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:

```
GET https://docs.parcellab.com/docs/platform/overview/benchmarking/communication-report.md?ask=<question>&goal=<user_goal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
