# Resources

## Product Guides

Discover essential product guides designed to optimize your setup for seamless customer communication and engagement.

{% hint style="info" %}
Find all available product guides for the App listed in our [guides directory](/docs/resources/guides-directory.md) or simply [log in](https://docs.parcellab.com/guides/) to access our full guides content.
{% endhint %}

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th><th data-hidden data-card-cover data-type="files"></th></tr></thead><tbody><tr><td><strong>Messages</strong></td><td>Easily configure and manage messages you send to customers.</td><td><a href="https://how.parcellab.works/guides/experience-design/setup/messages">https://how.parcellab.works/guides/experience-design/setup/messages</a></td><td><a href="/files/5DlRtdcBCpG08QikI4YS">/files/5DlRtdcBCpG08QikI4YS</a></td></tr><tr><td><strong>Campaigns</strong></td><td>Set up and integrate campaigns in your communications.</td><td><a href="https://how.parcellab.works/guides/experience-design/automation/campaigns">https://how.parcellab.works/guides/experience-design/automation/campaigns</a></td><td><a href="/files/NLtrzWz2sdhAEQFgfknP">/files/NLtrzWz2sdhAEQFgfknP</a></td></tr><tr><td><strong>AI Email Editor</strong></td><td>Quickly generate and customize emails using our AI-powered tool.</td><td><a href="https://how.parcellab.works/guides/experience-design/setup/messages/generate-emails-with-ai">https://how.parcellab.works/guides/experience-design/setup/messages/generate-emails-with-ai</a></td><td><a href="/files/NZtw2eKey4UfZHqJ2kCh">/files/NZtw2eKey4UfZHqJ2kCh</a></td></tr><tr><td><strong>A/B Tests</strong></td><td>Leverage A/B tests for your messages to improve email performance.</td><td><a href="https://how.parcellab.works/guides/experience-design/automation/a-b-tests">https://how.parcellab.works/guides/experience-design/automation/a-b-tests</a></td><td><a href="/files/vHGoPoN66JcPpoXkAqmO">/files/vHGoPoN66JcPpoXkAqmO</a></td></tr><tr><td><strong>Surveys</strong></td><td>Include surveys in your communications to gather actionable feedback.</td><td><a href="https://how.parcellab.works/guides/experience-design/automation/smart-survey">https://how.parcellab.works/guides/experience-design/automation/smart-survey</a></td><td><a href="/files/KOIGukYFYamGRAxQocQv">/files/KOIGukYFYamGRAxQocQv</a></td></tr><tr><td><strong>Promise</strong></td><td>Display an estimated delivery date in your online shop.</td><td><a href="https://how.parcellab.works/guides/promise/overview">https://how.parcellab.works/guides/promise/overview</a></td><td><a href="/files/XnGvJ7vI03yw4YWBJKzO">/files/XnGvJ7vI03yw4YWBJKzO</a></td></tr></tbody></table>

## Interactive Demos

Take our interactive tutorials to walk you through key features and smart ways to use the App.

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-cover data-type="files"></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><i class="fa-rocket-launch">:rocket-launch:</i> <strong>Getting Started</strong></td><td><ul><li>Get real-time guidance from Copilot</li><li>Uncover key performance insights</li></ul></td><td></td><td><a href="/pages/zFV2rRj3sz20PxUIMb6o">/pages/zFV2rRj3sz20PxUIMb6o</a></td></tr><tr><td><i class="fa-headset">:headset:</i> <strong>Customer Service</strong></td><td><ul><li>Find information quickly</li><li>Manage records, including returns</li><li>Export key data</li></ul></td><td></td><td><a href="/spaces/wNfx8GTeINUUY5c8EkKQ/pages/OIo7l7gb5gwnHTq68jBT">/spaces/wNfx8GTeINUUY5c8EkKQ/pages/OIo7l7gb5gwnHTq68jBT</a></td></tr><tr><td><i class="fa-message-pen">:message-pen:</i> <strong>Communications</strong></td><td><ul><li>Add and preview dynamic content</li><li>Generate messages with AI</li><li>Include personalized content</li></ul></td><td></td><td><a href="/spaces/wNfx8GTeINUUY5c8EkKQ/pages/ZcdX6rgGyoZDjIWfKHel">/spaces/wNfx8GTeINUUY5c8EkKQ/pages/ZcdX6rgGyoZDjIWfKHel</a></td></tr></tbody></table>

## Best Practices

Learn best practices and use cases to help you build loyalty and increase engagement in your brand.

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th><th data-hidden data-card-cover data-type="files"></th></tr></thead><tbody><tr><td><i class="fa-messages">:messages:</i> <strong>Messages</strong></td><td>Send proactive, personalized delivery updates.</td><td><a href="/spaces/wNfx8GTeINUUY5c8EkKQ/pages/APG7RYq2k9fqrrYGDWxC">/spaces/wNfx8GTeINUUY5c8EkKQ/pages/APG7RYq2k9fqrrYGDWxC</a></td><td></td></tr><tr><td><i class="fa-bullhorn">:bullhorn:</i> <strong>Campaigns</strong></td><td>Deliver targeted, impactful messaging across your post-purchase journey.</td><td><a href="/spaces/wNfx8GTeINUUY5c8EkKQ/pages/xMBa5JrEdq6ze8HkI47z">/spaces/wNfx8GTeINUUY5c8EkKQ/pages/xMBa5JrEdq6ze8HkI47z</a></td><td></td></tr><tr><td><i class="fa-chart-pie-simple">:chart-pie-simple:</i> <strong>Customer Segmentation</strong></td><td>Use segmentation to target key customer groups.</td><td><a href="/spaces/wNfx8GTeINUUY5c8EkKQ/pages/79xPTh71mVzIEUUldtqd">/spaces/wNfx8GTeINUUY5c8EkKQ/pages/79xPTh71mVzIEUUldtqd</a></td><td></td></tr><tr><td><i class="fa-badge-check">:badge-check:</i> <strong>Product Recommendations</strong></td><td>Integrate personalized product recommendations into your communications.</td><td><a href="/spaces/wNfx8GTeINUUY5c8EkKQ/pages/tGfAfmTZvpAkUcKgH5nt">/spaces/wNfx8GTeINUUY5c8EkKQ/pages/tGfAfmTZvpAkUcKgH5nt</a></td><td></td></tr><tr><td><i class="fa-clipboard-list">:clipboard-list:</i> <strong>Surveys</strong></td><td>Embed targeted, customizable surveys at key touchpoints.</td><td><a href="/spaces/wNfx8GTeINUUY5c8EkKQ/pages/G4mPaPm7pvSb2LaZMzzC">/spaces/wNfx8GTeINUUY5c8EkKQ/pages/G4mPaPm7pvSb2LaZMzzC</a></td><td></td></tr><tr><td><i class="fa-clock-three">:clock-three:</i> <strong>Promise Dates</strong></td><td>Display accurate delivery dates before checkout.</td><td><a href="/spaces/wNfx8GTeINUUY5c8EkKQ/pages/9mkoVKel18FwDjXykUSJ">/spaces/wNfx8GTeINUUY5c8EkKQ/pages/9mkoVKel18FwDjXykUSJ</a></td><td></td></tr></tbody></table>

## Customer Notification Playbook

Use these message flows to reduce WISMO and set clear expectations at every stage.

<table data-view="cards"><thead><tr><th>Flow</th><th>When to use:</th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><i class="fa-clipboard-check">:clipboard-check:</i> <strong>Order Updates Before Shipping</strong></td><td>Between purchase and warehouse processing.</td><td><a href="/pages/cEMEmatacUrXeIol7Qc6">/pages/cEMEmatacUrXeIol7Qc6</a></td></tr><tr><td><i class="fa-boxes-packing">:boxes-packing:</i> <strong>Warehouse and Packing</strong></td><td>Before the first carrier scan exists.</td><td><a href="/pages/WH99m7FTG8ahlaAPF15u">/pages/WH99m7FTG8ahlaAPF15u</a></td></tr><tr><td><i class="fa-truck-fast">:truck-fast:</i> <strong>Shipping Confirmation</strong></td><td>Once tracking becomes available.</td><td><a href="/pages/FQ7iFKJY69RxW4xYjGi3">/pages/FQ7iFKJY69RxW4xYjGi3</a></td></tr><tr><td><i class="fa-arrow-progress">:arrow-progress:</i> <strong>Delivery in Progress (On Track)</strong></td><td>Happy path in-transit updates.</td><td><a href="/pages/rHaS4EL4ky3wmzmvWMbv">/pages/rHaS4EL4ky3wmzmvWMbv</a></td></tr><tr><td><i class="fa-triangle-exclamation">:triangle-exclamation:</i> <strong>Delivery in Progress (Issues)</strong></td><td>Exceptions, delays, and failed deliveries.</td><td><a href="/pages/ehjYGumoK0lr1fQ24tx1">/pages/ehjYGumoK0lr1fQ24tx1</a></td></tr><tr><td><i class="fa-passport">:passport:</i> <strong>International Shipping and Customs</strong></td><td>Cross-border shipments with duties/taxes.</td><td><a href="/pages/pq1wg29367OQz7nmpUYu">/pages/pq1wg29367OQz7nmpUYu</a></td></tr><tr><td><i class="fa-store">:store:</i> <strong>Store Pickup/Click &#x26; Collect</strong></td><td>Pickup flows like BOPIS/Click &#x26; Collect.</td><td><a href="/pages/JrseVtrmU3g5zUXVWaFy">/pages/JrseVtrmU3g5zUXVWaFy</a></td></tr><tr><td><i class="fa-arrow-rotate-left">:arrow-rotate-left:</i> <strong>Returns (On Track)</strong></td><td>Happy path returns from registration to refund.</td><td><a href="/pages/1B8M23sf0hswSpTvhCEa">/pages/1B8M23sf0hswSpTvhCEa</a></td></tr><tr><td><i class="fa-circle-exclamation">:circle-exclamation:</i> <strong>Returns (Issues)</strong></td><td>Return disruptions, rejections, and cancellations.</td><td><a href="/pages/F60O2Dj2IBApimi9U2rX">/pages/F60O2Dj2IBApimi9U2rX</a></td></tr><tr><td><i class="fa-diagram-predecessor">:diagram-predecessor:</i> <strong>Special Flows</strong></td><td>Edge cases and non-standard journeys.</td><td><a href="/pages/kUVaPOWZACS2FNIF21ba">/pages/kUVaPOWZACS2FNIF21ba</a></td></tr></tbody></table>


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