# Store Pickup/Click & Collect

### <i class="fa-truck-fast" style="color:$info;">:truck-fast:</i> On its way to store

Keep customers informed that the order is en route to the store and set expectations for the next message (“ready for collection”).

<details>

<summary>Subject line &#x26; preview</summary>

Example subject variants:

* `Your order is on its way to the store`
* `Click &#x26; Collect update: {{orderNo}}`
* `We’ll notify you when your order is ready for pickup`

Example preview text variants:

* `Your order is being transferred to the selected store.`
* `You’ll receive another email once it’s ready to collect.`

</details>

<details>

<summary>Recommended content</summary>

* **Status update**: order is en route to store.
* **Store confirmation**: store name/location (if available).
* **Timing expectation**: estimated arrival to store (range) and what happens next.
* **Help**: how to change pickup person or cancel pickup (if allowed).

</details>

<details>

<summary>Useful placeholders</summary>

* `{{orderNo}}`
* `{{shopName}}`
* `{{collectionShopName/customField}}` / `{{PickupLocationCity/customField}}` (if available)
* `{{pickupWindow/customField}}` (if available)
* `{{trackingUrl}}` (if store transfer tracking is available)
* `{{trackingButton}}` (if used)
* `{{plMessage/locale}}` (if available)

</details>

<details>

<summary>Useful snippets</summary>

* Tracking CTA (optional): `{% partial trackingButton %}` or `{% partial TrackingButton %}`

</details>

<details>

<summary>Loyalty/ Conversion target <i class="fa-rectangle-ad">:rectangle-ad:</i></summary>

* **App / notifications opt-in**: “ready for pickup” alerts.
* **Join loyalty**: member pickup perks (if applicable).

</details>

### <i class="fa-store" style="color:$info;">:store:</i> Ready for collection

Tell customers their order is ready for pickup and make it easy to collect by providing store details, opening hours, and the pickup deadline.

<details>

<summary>Subject line &#x26; preview</summary>

Example subject variants:

* `Ready for collection: {{orderNo}}`
* `Your Click &#x26; Collect order is ready`
* `Pick up your order in store`

Example preview text variants:

* `Store address, opening hours, and pickup deadline inside.`
* `Bring your ID and order confirmation to collect your order.`

</details>

<details>

<summary>Recommended content</summary>

* **Ready for pickup confirmation**: make it explicit and prominent.
* **Store details**: address, opening hours, and contact info.
* **Pickup instructions**: what to bring (ID, order number, QR/code if applicable).
* **Pickup code / QR (if available)**: show clearly and easy to scan.
* **Pickup person (if supported)**: who can collect and how to change the pickup person.
* **Pickup deadline**: what happens if not collected in time.
* **Help**: support path for changes or questions.

</details>

<details>

<summary>Useful placeholders</summary>

Core:

* `{{orderNo}}`
* `{{shopName}}`

Store / pickup details (often via custom fields):

* `{{collectionShopName/customField}}` / `{{cnc-store.popularName/customField}}` (if available)
* `{{PickupLocationAddress/customField}}` / `{{collectionShopAddress/customField}}` (if available)
* `{{PickupLocationCity/customField}}`
* `{{PickupLocationZipCode/customField}}` (if available)
* `{{collectionShopCity/customField}}` / `{{collectionShopPostcode/customField}}` (if available)
* `{{plMessage/locale}}` (if available)

Pickup code / deadline (if available):

* `{{cnc-pickUpInfo.pickUpCode/customField}}` / `{{collection_code}}` / `{{collectionCode/spaced}}`
* `{{collection_deadline}}` / `{{CentiroLastDeliveryDate/customField/locale}}`
* `{{collectionDetailsButton}}` (if available)
* `{{orderPickupPerson/customField}}` (if available)

</details>

<details>

<summary>Useful snippets</summary>

* Map / pickup details link (optional): `{{plPickupAddressMap/locale}}` (or `{{plMap/locale}}` fallback)
* Feedback (optional): `{% partial thumbrating %}`

</details>

<details>

<summary>Loyalty/ Conversion target <i class="fa-rectangle-ad">:rectangle-ad:</i></summary>

* **Join loyalty**: in-store perks and member-only offers.
* **Store follow-up**: invite to book services (if offered).

</details>

### <i class="fa-bell-on" style="color:$info;">:bell-on:</i> Collection reminder

Gently remind customers to collect their order and provide store details to make pickup frictionless.

<details>

<summary>Subject line &#x26; preview</summary>

Example subject variants:

* `Reminder: your order is ready for collection`
* `Don’t forget to pick up {{orderNo}}`
* `Store pickup reminder for {{orderNo}}`

Example preview text variants:

* `Store address and opening hours inside.`
* `Collect before the deadline to avoid cancellation.`

</details>

<details>

<summary>Recommended content</summary>

* **Reminder**: restate “ready for pickup” status.
* **Store details**: address + opening hours.
* **Pickup instructions**: ID and order number/QR.
* **Deadline**: pickup-by date and what happens if missed.
* **Help**: contact support/store.

</details>

<details>

<summary>Useful placeholders</summary>

* `{{orderNo}}`
* `{{shopName}}`
* `{{collection_deadline}}` / `{{CentiroLastDeliveryDate/customField/locale}}` (if used as deadline)
* `{{collectionShopName/customField}}` / `{{PickupLocationCity/customField}}` (if available)
* `{{PickupLocationAddress/customField}}` (if available)
* `{{cnc-pickUpInfo.pickUpCode/customField}}` / `{{collection_code}}` / `{{collectionCode/spaced}}` (if available)
* `{{collectionDetailsButton}}` (if available)

</details>

<details>

<summary>Useful snippets</summary>

* Map link (optional): `{{plPickupAddressMap/locale}}` (or `{{plMap/locale}}` fallback)

</details>

<details>

<summary>Loyalty/ Conversion target <i class="fa-rectangle-ad">:rectangle-ad:</i></summary>

* **Join loyalty**: in-store benefits and member offers.

</details>

### <i class="fa-triangle-exclamation" style="color:$info;">:triangle-exclamation:</i> Final collection reminder

Prevent cancellation/return-to-stock by clearly stating the final pickup deadline and making pickup details easy to act on.

<details>

<summary>Subject line &#x26; preview</summary>

Example subject variants:

* `Final reminder: pick up your order {{orderNo}}`
* `Last chance to collect in store`
* `Pickup deadline approaching for {{orderNo}}`

Example preview text variants:

* `If not collected, your order may be returned to stock.`
* `Store address and opening hours inside.`

</details>

<details>

<summary>Recommended content</summary>

* **Urgency + deadline**: show the final pickup date/time.
* **Store details**: address, hours, contact.
* **Pickup instructions**: what to bring and how pickup works.
* **What happens next**: cancellation/return-to-stock policy.
* **Help**: how to request an extension or alternative (if available).

</details>

<details>

<summary>Useful placeholders</summary>

* `{{orderNo}}`
* `{{shopName}}`
* `{{collection_deadline}}` / `{{CentiroLastDeliveryDate/customField/locale}}` (if used as deadline)
* `{{collectionShopName/customField}}` / `{{PickupLocationCity/customField}}` (if available)
* `{{PickupLocationAddress/customField}}` (if available)
* `{{cnc-pickUpInfo.pickUpCode/customField}}` / `{{collection_code}}` / `{{collectionCode/spaced}}` (if available)
* `{{collectionDetailsButton}}` (if available)

</details>

<details>

<summary>Useful snippets</summary>

* Map link (optional): `{{plPickupAddressMap/locale}}` (or `{{plMap/locale}}` fallback)

</details>

<details>

<summary>Loyalty/ Conversion target <i class="fa-rectangle-ad">:rectangle-ad:</i></summary>

Skip or keep minimal due to urgency:

* **Notifications opt-in**: pickup deadline reminders.

</details>

### <i class="fa-box-check" style="color:$info;">:box-check:</i> Order collected

Close the loop after collection and optionally trigger a short feedback moment (NPS/review) while offering post-purchase support.

<details>

<summary>Subject line &#x26; preview</summary>

Example subject variants:

* `Thanks for collecting your order`
* `Order collected: {{orderNo}}`
* `How was your pickup experience?`

Example preview text variants:

* `Tell us how it went and find help if you need anything.`
* `Returns and support information inside.`

</details>

<details>

<summary>Recommended content</summary>

* **Confirmation**: order collected message and date/time if available.
* **Help & support**: how to get help with the product.
* **Returns/exchanges**: a short link to return policy/portal.
* **Feedback**: optional NPS/review request (keep brief).

</details>

<details>

<summary>Useful placeholders</summary>

* `{{orderNo}}`
* `{{shopName}}`
* `{{collectionShopName/customField}}` / `{{PickupLocationCity/customField}}` (if available)
* `{{plMessage/locale}}` (if available)
* `{{returnsPortalUrl/client}}` (if available)

</details>

<details>

<summary>Useful snippets</summary>

* Feedback (optional): `{% partial thumbrating %}`
* Recommendations (optional): `{% partial productRecommendations %}`

</details>

<details>

<summary>Loyalty/ Conversion target <i class="fa-rectangle-ad">:rectangle-ad:</i></summary>

* **Product review**: rate your purchase.
* **Join loyalty**: points for purchases and reviews (if applicable).
* **Refer a friend**: referral program CTA.

</details>


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