# On-demand messaging, premium analytics and App updates

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You can get the latest product updates sent directly to your inbox. Simply [sign up here](https://go.parcellab.com/product-newsletter-sign-up) to receive our monthly newsletter.
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## New Features

Take a tour of the latest updates in our interactive demo below! 

{% embed url="<https://app.storylane.io/share/qfk2et7kmh1o>" %}

Learn more about the new features in the following overviews.

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For further information on getting access to the features described in this update, please contact your parcelLab representative.
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## <i class="fa-comment">:comment:</i> Journeys

### On-Demand Messaging

The On-Demand Messaging feature is available to request for all accounts using parcelLab Journeys! Use real-time tracking and order data to send targeted messages on demand to proactively communicate with customers in cases of fulfillment and delivery issues. The feature release includes the functionality to enable exceptions to message sending (for example: even if the shipment was cancelled).&#x20;

{% columns %}
{% column width="25%" %} <a href="/spaces/-LPf1Lv1YUuLYva6LrXQ/pages/YGV0VTteTIjrlllijxxR" class="button primary">Learn more</a>
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{% column width="75%" %} <a href="https://app.parcellab.com/experience-design/journey/ondemandmessageaction-landing/" class="button secondary">Request access</a>
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<div align="center"><figure><img src="/files/aDO8gh08bBRfDT0MxZXa" alt="" width="563"><figcaption></figcaption></figure></div>

## <i class="fa-chart-simple">:chart-simple:</i> Insights

### Premium Analytics

The Premium Analytics feature is now available! Unlock more actionable insights in the parcelLab App with customizable dashboards and visualizations, and access AI-powered predictions, all tailored to your data. This solution supercharges your existing post-purchase insights from by providing you greater visibility, faster decision-making, and data strategies that scale with your business.

<a href="/spaces/-LPf1Lv1YUuLYva6LrXQ/pages/J22X8rg18odqIok0RQdb" class="button primary">Learn more</a>

<figure><img src="/files/2h22iLDtIg148nVnjHB8" alt=""><figcaption></figcaption></figure>

***

{% tabs %}
{% tab title="Improvements" %}

#### <img src="/files/JdaC4QFP49nPhxJ5EBXF" alt="" data-size="line"> **parcelLab App**

* The transition to the parcelLab App ([app.parcellab.com](https://app.parcellab.com/)) continues, with accounts being automatically migrated from the parcelLab Portal ([prtl.parcellab.com](https://prtl.parcellab.com/)) from 30 November 2025 ahead of the Portal’s retirement at a later date.

#### <i class="fa-comment">:comment:</i> **Journeys**

* You can now delete A/B tests that are still in draft or completed.&#x20;

#### <i class="fa-bag-shopping">:bag-shopping:</i> **App Store**

* &#x20;The name of installed recipes is now displayed rather than the recipe ID.

#### &#x20;<i class="fa-arrows-rotate-reverse">:arrows-rotate-reverse:</i> **Returns**

* The recipient address for courier APIs can now be edited to update the delivery address on pre-paid labels.
* A search field is now available in returns to allow users to search the content of a page with multiple forms (for example: return translations).

#### <i class="fa-link">:link:</i> **Connect**

* A beta of the parcelLab MCP server (<https://github.com/parcelLab/parcellab-mcp-server>) is now available, exposing parcelLab logistics APIs to MCP-compatible clients for order tracking and return registrations.
  {% endtab %}

{% tab title="Fixes" %}

* Fixed a bug where the tracking link did not open on a separate window when viewing emails in the Communication module.
* Fixed an issue where images uploaded by customers did not display for return trackings.
* Fixed an issue where no results were returned when searching for templates in the email preview.
* Fixed a bug where updates to return translations could not be saved and new article labels could not be added.
* Fixed a bug where the input fields were lagging when adding return translations.
* Resolved an issue where surveys or survey results did not load from direct URLs.
* Fixed a bug for the supported language code for traditional Chinese translations.
  {% endtab %}

{% tab title="New Carriers" %}

#### Outbound Carrier Integrations

<img src="/files/7MPfQFaMcjFk9gyIgXQp" alt="" data-size="line"> Porterbuddy

<img src="/files/WK2HuraZ74UPNzlx6m2X" alt="" data-size="line"> Redur

<img src="/files/ZP0bIcHoryPiqLjmDKOJ" alt="" data-size="line"> SDJ

#### Returns Carrier Integrations

<img src="/files/3TaDlOjNbQjQdcWmq1lj" alt="" data-size="line"> ZigZag

#### Location API

<img src="/files/sYlblcm9RqGRkKgquNyR" alt="" data-size="line"> Austrian Post

<img src="/files/KZ4fW6jXDQL0Ni9stsJr" alt="" data-size="line"> Inpost (Poland and Slovakia)
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{% endtabs %}

## Latest Documentation Updates

We update our documentation regularly so be sure to check the latest pages here to help you get started with new features.

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The parcelLab documentation URL has been changed and can now be found at [docs.parcellab.com](http://docs.parcellab.com/docs), with redirects in place from the previous URL to ensure continued access.
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{% tabs %}
{% tab title="New Pages" %}

#### <i class="fa-bag-shopping">:bag-shopping:</i> App Store

* [parcelLab Gorgias Implementation Guide](/docs/platform/app-store/gorgias/implementation-guide.md)
  {% endtab %}

{% tab title="Updated Pages" %}

#### <i class="fa-bag-shopping">:bag-shopping:</i> App Store

* [App Store](/docs/platform/app-store.md) - updated for minor UI changes and link to App Listing form.
* [Apple Wallet Order Tracking](/docs/platform/app-store/apple-wallet.md#checkout-integration-snippet) - updated integration steps to call parcelLab API during Apple Pay payment process.

#### <i class="fa-link">:link:</i> Connect

* [Order Status Page Configuration](/docs/developers/v2/status-updates/configuration.md#supported-languages) - updated supported language code for traditional Chinese.
* [Apple Wallet](/docs/developers/v2/status-updates/apple-wallet.md#fetch-apple-wallet-order-data) - updated with API request to retrieve Apple Wallet order data.
* [Warehouse Events for Returns](/docs/developers/v2/returns/warehouse-events-for-returns.md) - updated with description of supported tracking identification methods.

#### <i class="fa-comment-dots">:comment-dots:</i> Communications

* [Tracking via UTM](/docs/engage/messages-and-journeys/configuration/tracking-via-utm.md) - updated with information for product recommendations.

#### <i class="fa-bullhorn">:bullhorn:</i> Campaigns

* [parcelLab Product Recommendations](/docs/engage/campaigns/parcellab-product-recommendations.md) - updated with information for tracking on-site user engagement with Google Analytics.
  {% endtab %}

{% tab title="parcelLab Guides Updates" %}

#### <i class="fa-bag-shopping">:bag-shopping:</i> App Store

* [App Store](https://docs.parcellab.com/guides/app-store/overview)
* [App Setup](https://docs.parcellab.com/guides/app-store/app-setup)
* [Installed Apps & Recipes](https://docs.parcellab.com/guides/app-store/installed-apps-and-recipes)

#### <i class="fa-wand-sparkles">:wand-sparkles:</i> Experience Design Automation

* [A/B Tests](https://docs.parcellab.com/guides/experience-design/automation/a-b-tests)
* [On Demand Messaging](https://docs.parcellab.com/guides/experience-design/automation/on-demand-messaging)
  {% endtab %}
  {% endtabs %}

## Explore More Features

View more features added to the parcelLab platform here.

{% content-ref url="/pages/BTQTZyEzdSCWjsl8H7Vd" %}
[Previous Releases](/docs/whats-new/archive/previous-releases.md)
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