For the complete documentation index, see llms.txt. This page is also available as Markdown.

Product Updates 2025

Review the parcelLab features, improvements, fixes, and carrier integrations released during 2025.

Copilot

Chat with your data and more App updates

In this release, we've upgraded Copilot with analytics conversations to unlock insights into your data quicker and delivered more improvements to the App.

New Features

Take a tour of the latest updates in our interactive demo!

Copilot: Chat with your data

Copilot's newest functionality enables you to have natural language conversations with your analytics data in parcelLab. Looking at your performance analytics, Copilot generates executive summaries and actionable recommendations tailored to your business. This means faster insights, reduced reliance on manual reporting, and the ability to make data-driven improvements that optimize your post-purchase experience.

Learn more

Chat with your data


Latest Product & Carrier Updates

Platform

User Management

  • Admin users can now assign the elevated roles (Experience Design Admin, Returns Admin, Trackings View: Expert Mode, and On-Demand Message Admin) to users in their organization without needing to request parcelLab support.

Copilot

  • Copilot's responses now include suggested prompts that you can copy and paste into the chat field.

App Store

  • Applied recipes can now be uninstalled from the App Store.

  • A summary of the components installed for a recipe is now shown, with the detailed list view expandable.

GDPR Requests

  • Requests for GDPR data deletion and future email suppression are now supported in the App.

Convert

Engage

Retain

Integrations

Poshmark integration and App improvements

This release delivers an integration with Poshmark and more enhancements in the parcelLab App.

New Features

Take a tour of the latest updates in our interactive demo!

Poshmark Integration

parcelLab’s Poshmark integration lets your Returns Portal users seamlessly list non-returnable items on Poshmark, with the opportunity to recoup costs and give unwanted items a new home.

The Poshmark integration is currently only offered in the United States and Canada, which are the regions where Poshmark operates.

Learn more


Latest Product & Carrier Updates

Platform

Profile

  • An indicator has been added on the profile icon to highlight when there are missing profile details and any unread notifications for your account.

  • A progress bar has been added to show the percentage of profile details completed and any missing information.

App Store

  • Apps and recipes are now differentiated by color in the App for more intuitive differentiation.

  • You can now include additional information when requesting app installations using the comment field to provide more context for your request.

Convert

Engage

Retain

JourneysInsights

On-demand messaging, premium analytics and App updates

This release introduces On-Demand Messaging for proactive customer communications, AI-powered Premium Analytics to get deeper insights, and a collection of updates across the App.

New Features

Take a tour of the latest updates in our interactive demo!

On-Demand Messaging

The On-Demand Messaging feature is available to request for all accounts using parcelLab Journeys! Use real-time tracking and order data to send targeted messages on demand to proactively communicate with customers in cases of fulfillment and delivery issues. The feature release includes the functionality to enable exceptions to message sending (for example: even if the shipment was cancelled).

Learn more

Request access

Premium Analytics

The Premium Analytics feature is now available! Unlock more actionable insights in the parcelLab App with customizable dashboards and visualizations, and access AI-powered predictions, all tailored to your data. This solution supercharges your existing post-purchase insights from by providing you greater visibility, faster decision-making, and data strategies that scale with your business.

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Latest Product & Carrier Updates

Platform

App

  • The transition to the parcelLab App (app.parcellab.com) continues, with accounts being automatically migrated from the parcelLab Portal (prtl.parcellab.com) from 30 November 2025 ahead of the Portal’s retirement at a later date.

App Store

  • The name of installed recipes is now displayed rather than the recipe ID.

APIs

Engage

Retain

JourneysReturns

A/B testing live and self-service claims

In this release, we've rolled out our A/B Tests feature to optimize message performance and self-service claims in the Returns Portal to simplify the claims process for customers and retailers.

New Features

Take a tour of the latest updates in our interactive demo!

A/B Testing for Messages

The A/B Tests feature is now live for all accounts using parcelLab Journeys! Experiment with your message components and see what drives higher engagement and conversion among your customers. You can now configure A/B tests for multiple languages and view the results for your A/B test by language.

Learn more

A/B tests for multiple languages

Self-Service Claims

Streamline the claim handling process by giving customers a simple way to report missing parcels and upload a Declaration of Non-Receipt form directly in the Returns Portal with our new Self-Service Claims feature. All claim details are stored in the tracking record and can be shared with your customer service team to help resolve claim issues faster.

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Latest Product & Carrier Updates

Platform

Notifications

  • A timestamp is now shown for each notification and alert in the Notifications Center.

Copilot

  • The Copilot sidebar can now be manually resized via the handle and the "Increase chat size/Decrease chat size" option at the top of the Copilot interface to provide more space for reading and interacting with chat content.

Convert

Engage

Retain

IntegrationsInsightsAgents

Gorgias integration, new insights agent and App updates

This release is packed with improvements to the parcelLab App and includes the release of the Insights agent.

New Features

Take a tour of the latest updates in our interactive demo!

Gorgias Integration

parcelLab's Gorgias integration streamlines support workflows by delivering real-time order and tracking information directly in the Gorgias interface. Without needing to switch platforms, customer service agents can easily provide customers with the latest order status information and decrease time to ticket resolution.

Learn more

Gorgias platform showing an open ticket with the customer's order status information in the parcelLab widget in the ticket sidebar

Insights Agent

The Insights agent is now available for all parcelLab App users! Get a summary of your reporting data in a highly readable and shareable format, with actionable tips for immediately fine-tuning your post-purchase configuration in the app. Access your AI-powered insights in the Emails Report or using the Copilot prompt menu.

Learn more

Insights agent email report summary

Latest Product & Carrier Updates

Platform

App

  • Updated landing page now has a tracking search field to simplify workflow for troubleshooting order-related issues.

Copilot

  • Copilot option has been added to the local navigation pane for the App landing page to allow increased visibility and access to Copilot.

  • "Clear chat" option has been added to the Copilot interface to allow users to reset chats without needing to type a prompt.

App Store

  • Related apps and recipes are now shown on partner app detail pages for easier discovery of relevant integrations and use cases."

Insights

  • The Claims report now shows returns data as well as outbound trackings by default, which users can toggle between via the top-level Return filter.

  • Improved the returns analytics experience for Shopify users by removing the Network Monitoring and Registrations reports to ensure only relevant insights are displayed (for example: the Shopify Returns report) and allow quick and efficient monitoring of returns KPIs.

  • Increased the automatic refresh interval for Premium Analytics (beta) and analytics embedding views to 30 minutes to reduce the frequency of session resets and preserve applied filters and navigation.

Convert

Engage

Retain

ReturnsIntegrationsInsights

Smarter returns configuration, Kustomer integration, and advanced analytics

This release introduces enhanced configuration for return reasons, a new integration with Kustomer to streamline customer support, and our powerful Premium Analytics capabilities.

New Features

Take a tour of the latest updates in our interactive demo!

Return Reasons V2

The latest version of the return reasons feature for Returns Portals enables greater flexibility in configuring the display of return reasons. Define groups to categorize return reasons and add filters to further customize the display of return reasons and feedback components. This improvement enables greater adaptation to the details of your return policy while ensuring you capture the feedback you need from customer returns.

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Returns Carrier Selection Enhancements

We’ve made several improvements to the configuration of carrier options displayed in Returns Portals:

  • Enhanced configuration of in-store return option to display store locations based on a customer's address.

  • Improved display logic for carrier selection, enabling you to hide less favorable carrier options and display additional information for each carrier option.

  • New rate-optimization filters to enable dynamic display of carrier options based on label cost.

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Kustomer Integration

Introducing the parcelLab Kustomer app integration, bringing the power of the parcelLab platform directly into the Kustomer CRM. With this new integration, customer service agents can access real-time order and tracking information without leaving the Kustomer interface, streamlining support workflows and increasing resolution times.

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Premium Analytics (Coming Soon)

Explore our new Premium Analytics to unlock more actionable insights in the parcelLab App. Premium Analytics enables advanced self-service to customize dashboards and visualizations, as well as access to AI-powered predictions, all tailored to your data. This solution empowers users to drill down into data, create and edit dashboards directly in the App, and request bespoke dataset extensions, allowing you greater visibility, faster decision-making, and data strategies that scale with your business.

This feature is currently in beta as we actively gather feedback to shape the final release. You can request a demo to explore the capabilities of Premium Analytics by signing up here.

Learn more


Latest Product & Carrier Updates

Platform

Copilot

  • Improved Copilot layout with a persistent, collapsible sidebar, allowing you to access in-app support while continuing to navigate the app without interruption.

App Store

  • Two Boxes integration now available to install in the parcelLab App Store.

Engage

Retain

IntegrationsReturnsInsightsAgents

App Store returns integrations and new insights agent

In this release, we're expanding the App Store with new returns integrations and added a new AI-powered agent to surface actionable insights.

New Features

Take a tour of the latest updates in our interactive demo!

App Store for Returns

Elevate your returns experience with the latest expansion of the parcelLab App Store. With new returns capabilities available in the App Store, it’s easier than ever to deploy advanced solutions with minimal technical lift. Tap into high-impact integrations from partners like ReBound, Metapack, Global-e, and Happy Returns, plus parcelLab’s own returns features and AI agents to enhance efficiency and streamline your returns flow.

Learn more

Returns app store and app details

Insights Agent (Coming Soon)

Increase speed to insight with the Insights agent, coming soon to your Analytics dashboards in the parcelLab App. Get a summary of your reporting data in a highly readable and shareable format. The Insights agent also provides actionable tips for immediately fine-tuning your post-purchase configuration in the app, enabling better data-driven experience design decisions.

Learn more

Insights agent report

Latest Product & Carrier Updates

Platform

Copilot

  • Copilot includes a troubleshooting agent that can quickly provide an overview of an order’s status and assist you with resolving order-related issues for trackings in the parcelLab system.

App Store

  • The App Store navigation pane has been reorganized into distinct categories (Apps, Recipes, AI Agents, Partnerships), with tag-based filters and dedicated details pages for each item.

  • Recipes can now be applied directly from the recipe details page in the App Store through an embedded installation flow.

Status Model

  • New exception reasons for Lost, Destroyed, and Seized have been added to our status model to provide defined events for missing items.

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Engage

Retain

IntegrationsReturnsJourneys

Enhanced marketplace tracking, third-party retailer returns and more

With this release you can get enhanced marketplace tracking, a streamlined third-party retailer returns flow, Apple Wallet Order Tracking integration, plus on-demand messaging is coming soon.

New Features

Take a tour of the latest updates in our interactive demo!

Marketplace Tracking

Get full coverage of your marketplace shipments through parcelLab with our improved marketplace tracking capability. This enhancement ensures your marketplace shipment volume can still be tracked with parcelLab in cases where we do not have carrier credentials or a direct integration. By enabling marketplace tracking, it ensures you can deliver a consistent, branded post-purchase experience across all fulfillment types, reducing support inquiries and improving customer satisfaction.

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Orderless Returns

Seamlessly accept returns from customers that purchased products through third-party retailers, marketplaces or in-store with our new Orderless Returns feature. This capability makes it easy for customers to return items to brands for scenarios like warranty cases, even without an online order or known purchase record, reducing friction for customers and ensuring a consistent experience across all channels.

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Apple Wallet Order Tracking

Offer customers a convenient way to track their orders directly from Apple Wallet. With the Apple Wallet Order Tracking integration, you can deliver a fully branded experience that lets shoppers view the order status, product details, and receive real-time updates. This means fewer support inquiries, improved customer satisfaction, and increased engagement with your brand through a native iOS experience.

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On-Demand Messaging (Coming Soon)

Leverage on-demand messaging to send targeted communications and proactively communicate with customers in cases of fulfillment and delivery issues. The flexibility of on-demand messaging allows pinpoint targeting of customer groups for specific issues by using real-time tracking and order data.

Learn more

Configuration options for on-demand messaging

Latest Product & Carrier Updates

Platform

App

  • The landing page has been updated with links to additional resources for the upcoming parcelLab Academy, What’s New page for the latest product updates, and developer documentation.

Profile

  • User profile settings includes a toggle to hide the display of PII in the parcelLab App.

Copilot

  • A banner has been added to the Copilot interface for account admins, informing them the feature uses AI and providing an option to opt out of AI tools.

Engage

Surveys

Surveys improvements and more App updates

We’ve released updates to Smart Survey, Promise and made app discovery easier in the App Store.

New Features

Take a tour of the latest updates in our interactive demo!

Surveys

We've made several improvements to enhance the implementation and use of Surveys:

  • Surveys section now has status filters allowing you to search for surveys by their status (that is: draft or published) and an updated survey list view.

  • Responses section includes links to the associated tracking for each survey responses to provide context for the response and enable following up on shipment issues.

  • Survey recipes are now available in the App Store so you can get started quickly with editing and implementing surveys to use in emails, the Order Status page, and Returns Portal.

Learn more

Surveys page fiiltered for drafts
Surveys filtered for draft status

Latest Product & Carrier Updates

Platform

Profile

  • parcelLab system status can be accessed via the App under Profile > System status.

App Store

  • App Store navigation pane updated to simplify search by use case and includes new option to view all installed apps for the account.

APIs

Convert

Engage

JourneysInsightsReturns

Optimize email content with A/B tests and unlock insights into Shopify returns

We’ve released improvements to Journeys including a new A/B test feature, alongside improvements for returns management and a new returns report for Shopify retailers.

New Features

Take a tour of the latest updates in our interactive demo!

A/B Tests

Create A/B tests for configured messages to optimize your email content using data-driven insights on customer engagement. You can test variations in your content including subject lines, visual assets and calls to action. Results for your A/B test can be viewed during and after the test to observe the impact on open and click rates for the messages in the test.

Learn more

A/B tests page
A/B Tests page

Shopify Returns Analytics

Unlock key insights into return rates, customer behavior, and the impact of returns on revenue with our new Shopify returns analytics. This powerful reporting is split across two sections in the Returns Insights dashboard, allowing Shopify retailers to monitor overall returns performance and track return trends at article level. By leveraging this data, you can optimize return policies, boost customer retention, improve product quality, and drive profitability.

Learn more

Shopify Product Returns report
Shopify Returns report

Add Tracking Number to Return Registrations

If your customers are required to buy their own return label, the corresponding tracking number can be manually added to the return tracking record in the App. This enables visibility on the return status for customers and customer service agents. Any configured return communications will be sent for the return tracking after it has been added to the tracking record.

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Window to manually add tracking number to return registration

Latest Product & Carrier Updates

Platform

Status Model

  • New exception reasons for ContactIssue, MissingData, OperationalError, Prohibited, and TrafficProblems have been added to our status model to provide defined events for these types of delay.

Engage

Retain

SurveysIntegrationsInsightsReturns

Introducing Surveys, App Store and new Promise Insights

We've rolled out three new features in the parcelLab App - check them out to upgrade your post-purchase experience.

New Features

Take a tour of the latest updates in our interactive demo!

Surveys

Embed surveys in your emails and Order Status page to gain targeted feedback and focused insights to improving customer satisfaction throughout their entire shopping experience with your brand.

Learn more

Smart survey editor

App Store

The parcelLab App Store is open! Easily browse through all the existing parcelLab integrations and request them directly from the App. App Store offerings include best practice implementations for your parcelLab setup to build what you need to optimize your post-purchase operations.

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parcelLab app store

New Promise Insights

Optimize your delivery commitments to customers and ensure a realistic, yet efficient delivery promise with our improved Promise Insights.

Using the Analytics report in the Promise module, you can identify key checkpoints where delays or inefficiencies may occur and determine if delays occur during warehouse processing or delivery. The report highlights instances where the announced delivery date may be overestimated, which you can use to determine if adjusting the promise date can offer a more competitive delivery time frame.

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Promise insights

Shipping Cost for Exchange Orders

Shopify retailers using the Returns Portal to facilitate exchanges can integrate payment for exchange-related shipping costs and link customers to complete the checkout for the exchange order in emails.

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Latest Product Updates

Platform

Copilot

  • Users can now rate the Copilot’s answers and provide feedback on their interactions.

Convert

Engage

Returns

Powerful new returns management and usability features

We've added some great new returns features, allowing you to initiate returns and efficiently manage return requests in the App, as well as a new Returns Portal feature to maximize revenue retention.

New Features

Take a tour of the latest updates in our interactive demo!

Initiate Returns via Tracking Details

Easily submit customer returns directly through the tracking details using the integrated Returns Portal. This feature streamlines the returns process for customer service agents by embedding the Returns Portal within the tracking details, eliminating the need to switch between the parcelLab App and the Returns Portal. As a result, return requests are processed more efficiently, leading to quicker resolutions and an improved customer experience.

In order to use the feature, you need a customer service returns portal enabled.

Learn more

Initiate Returns button with drop-down to select from multiple Returns Portals configured
Initiate Returns button

Return Approvals

Manage product returns in our new Return Approvals dashboard to perform a quality check on return requests submitted during the warranty period, providing enhanced control and streamlined processing of returns. This dedicated dashboard is now available to manage newly added return registrations, allowing you to review detailed information about each return, including images of the product and customer-provided details for a thorough assessment before approving or declining a return.

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Details of return registration for approval

Retention Offer

Maximize revenue retention with our new Revenue Offer feature, allowing customers to choose to keep an item in exchange for a partial refund. This feature helps retailers retain more revenue while reducing operational costs associated with returns. In turn, it also enhances the returns experience for customers with the flexibility of keeping the item while receiving a partial refund.

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Return method to keep return and partial refund offer

Returns Management Usability Improvements

We’ve made several enhancements to improve the returns management experience in the parcelLab App:

  • Additional return labels are now instantly displayed on the pop-up for easy download.

  • A cancellation reason can now be selected when cancelling returns, allowing for better tracking of why returns are being cancelled.

  • Items chosen for uneven exchanges are now shown in the return tracking details.

  • Integrated Shopify links are now available for draft orders and like-for-like exchanges, streamlining the process.

Learn more

Additional label on popup that can be downloaded
Generated return label

Latest Product & Carrier Updates

Platform

Copilot

  • Copilot is now integrated with our carrier knowledge base, allowing you to ask our in-app AI assistant if parcelLab supports specific carrier integrations.

Status Model

  • Improved accuracy for carrier pickup locations.

Engage

Retain

Explore More

View more features added to the parcelLab platform here.

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