Drive results with engaging campaigns

Deliver targeted and personalized messaging across key touchpoints in your post-purchase communications through campaigns.

Whether you're driving loyalty, sharing critical updates, or promoting seasonal campaigns, our Campaigns functionality helps you reach the right audience at the right time with minimal setup and maximum impact.

Best Practices

When configuring campaigns, it’s important to consider the following:

• Evaluate how campaigns will resonate differently across communication channels and optimize the banner content accordingly

• Set tracking stages on audience level or message types on campaign level but not together to avoid conflicts when displaying banners

• Ensure priority levels are set to reflect the most important campaign’s visibility

• Use the preview function for the chosen communication type to review your campaigns to confirm the banners display correctly

• Duplicate campaigns and use the existing settings already in place in your new configurations (for example: if creating the same campaign for a different location)

• Run A/B tests to determine which content, design, or timing delivers the best results.

• Regularly monitor campaign performance and adjust based on metrics like engagement and conversions

Use Cases

Explore use cases that show how targeted campaigns can boost engagement across key post-purchase touchpoints.

Event and Holiday Promotions

Use case: Promote special offers or limited time deals during major retail events (for example: Black Friday and seasonal holidays).

Steps:

1. Define the criteria for which customers will be targeted with the banner, such as those who have received specific products or categories of products.

2. Create the audience in the Experience Design Setup module that fits the desired target group.

3. Create a banner design that is visually appealing and provides clear information on the promotion for the targeted customers.

4. Choose a URL for the landing page associated with the banner, designed to encourage engagement and sales.

5. Create the campaign in the Experience Design Automation module, including the target audience, time zone, dates/time when the banners should be displayed, the banner for the relevant communication type (for example: emails), the banner URL, and then preview and save the campaign.

6. Schedule the campaign or put it live directly.

7. Monitor the impact of the banner on customer engagement and sales, using analytics and customer feedback to assess its effectiveness.

8. Adjust the banner design or targeting criteria as necessary to optimize its impact.

Goal: Drive traffic to your shop and boost sales during key periods.

Product-Specific Support

Use case: Show a banner to customers who received specific products (for example: smart home devices), offering setup tips, care guides, or upsell suggestions.

Steps:

1. Define the criteria for which customers will be targeted with the banner, such as those who have received specific products or categories of products.

2. Create the audience in the Experience Design Setup module using article number/SKU rule.

3. Create a banner design that is visually appealing and provides clear information and support for the targeted customers.

4. Choose a URL for the landing page associated with the banner, designed to encourage engagement and sales.

5. Create the campaign in the Experience Design Automation module, including the target audience, time zone, dates/time when the banners should be displayed, the banner for the relevant communication type (for example: emails), the banner URL, and then preview and save the campaign.

6. Monitor the impact of the banner on customer engagement and sales, using analytics and customer feedback to assess its effectiveness.

7. Adjust the banner design or targeting criteria as necessary to optimize its impact.

Goal: Increase customer satisfaction and repeat purchases by delivering timely, relevant information.

Weather Alerts

Use case: Display a banner to customers in regions with bad weather or potential delivery disruptions.

Steps:

1. Define the criteria for which customers will be targeted with the banner, such as those who live in areas with forecasted bad weather.

2. Create the audience in the Experience Design Setup module using zip code, city or country.

3. Create a banner design that is visually appealing and provides clear information and support for the targeted customers.

4. Choose a URL for the landing page associated with the banner, designed to provide important information about the status of the customer’s shipment and potential delays.

5. Create the campaign in the Experience Design Automation module, including the target audience, time zone, dates/time when the banners should be displayed, the banner for the relevant communication type (for example: emails), the banner URL, and then preview and save the campaign.

6. Monitor the impact of the banner on customer engagement and sales, using analytics and customer feedback to assess its effectiveness.

7. Adjust the banner design or targeting criteria as necessary to optimize its impact.

Goal: Set clear expectations, reduce inbound inquiries, and build trust during delays.

Exclusive Offers for Members

Use case: Display a personalized banner with exclusive offers, early access to sales, or loyalty rewards for VIP customers based on criteria like total spend or order frequency.

Steps:

1. Define the criteria for which customers will be targeted with the banner, such as those who are registered as members and made more than five orders.

2. Create the audience in the Experience Design Setup module that fits the desired target group.

3. Create a banner design that is visually appealing and provides clear information on the promotion for the targeted customers.

4. Choose a URL for the landing page associated with the banner, designed to encourage brand loyalty, engagement, and sales.

5. Create the campaign in the Experience Design Automation module, including the target audience, time zone, dates/time when the banners should be displayed, the banner for the relevant communication type (for example: emails), the banner URL, and then preview and save the campaign.

6. Schedule the campaign or put it live directly.

7. Monitor the impact of the banner on customer engagement and sales, using analytics and customer feedback to assess its effectiveness.

8. Adjust the banner design or targeting criteria as necessary to optimize its impact.

Goal: Strengthen relationships with high-value customers, increase retention, and encourage continued loyalty through tailored recognition and perks.

Welcome Campaigns for New Customers

Use case: Show a welcome banner to first-time buyers with helpful information, a discount code for their next purchase, or an introduction to your brand values and services.

Steps:

1. Define the criteria for which customers will be targeted with the banner, such as those who are making their first order.

2. Create the audience in the Experience Design Setup module that fits the desired target group.

3. Create a banner design that is visually appealing and provides clear information on the promotion for the targeted customers.

4. Choose a URL for the landing page associated with the banner, designed to encourage brand loyalty, engagement, and sales.

5. Create the campaign in the Experience Design Automation module, including the target audience, time zone, dates/time when the banners should be displayed, the banner for the relevant communication type (for example: emails), the banner URL, and then preview and save the campaign.

6. Schedule the campaign or put it live directly.

7. Monitor the impact of the banner on customer engagement and sales, using analytics and customer feedback to assess its effectiveness.

8. Adjust the banner design or targeting criteria as necessary to optimize its impact.

Goal: Create a strong first impression, build trust from the start, and encourage repeat purchases by guiding new customers through their post-purchase journey.

Delayed Order Compensation

Use case: Offer a voucher to customers whose orders were delayed beyond the expected delivery window.

Steps:

1. Define the criteria for which customers will be eligible for the voucher, such as those who have orders that have been delayed beyond a certain number of days or due to a specific reason.

2. Create the audience in the Experience Design Setup module that meets the eligibility criteria.

3. Create a banner design that is visually appealing and provides clear information regarding the terms of the voucher for the targeted customers.

4. Choose a URL for the landing page associated with the banner, designed to provide additional information about the voucher and how to redeem it.

5. Create the campaign in the Experience Design Automation module, including the target audience, time zone, dates/time when the banners should be displayed, the banner for the relevant communication type (for example: emails), the banner URL, and then preview and save the campaign.

6. Schedule the campaign or put it live directly.

7. Monitor the impact of the banner on customer engagement and sales, using analytics and customer feedback to assess its effectiveness.

8. Adjust the banner design or targeting criteria as necessary to optimize its impact.

Goal: Retain customer trust and loyalty by proactively addressing issues.

Local Events and Store Openings

Use case: Inform nearby customers about in-store events or openings with geo-targeted banners.

Steps:

1. Define the criteria for which customers will be targeted with the banner, such as those who live within a certain radius of the event or have shown interest in visiting similar locations.

2. Create the audience in the Experience Design Setup module using zip code, city or country.

3. Create a banner design that is visually appealing and provides clear information and support for the targeted customers.

4. Choose a URL for the landing page associated with the banner, designed to provide information about the event and encourage engagement.

5. Create the campaign in the Experience Design Automation module, including the target audience, time zone, dates/time when the banners should be displayed, the banner for the relevant communication type (for example: emails), the banner URL, and then preview and save the campaign.

6. Monitor the impact of the banner on customer engagement and sales, using analytics and customer feedback to assess its effectiveness.

7. Adjust the banner design or targeting criteria as necessary to optimize its impact.

Goal: Drive foot traffic and increase local brand engagement.

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Check out the parcelLab guides

For further information on creating campaigns, see our user guide documentation:

• Set up target audiences for your communications

• Schedule personalized campaigns