Delivery in Progress (On Track)

Standard in-transit updates that keep customers confident from first scan to delivery. Prioritize clear status, ETA, and the most relevant next action (track, reschedule, pick-up info).

Carrier delivery dates

Not all carriers provide scheduled delivery dates. If available, delivery dates can be used as triggers to keep customers informed.

Delivery date scheduled by carrier

Set expectations for a planned delivery date/time window and help customers prepare with access notes and delivery options.

Subject line & preview

Example subject variants:

• Delivery scheduled: {{orderNo}}

• Expected delivery: {{plSpecificsScheduled/locale}}

• Your parcel will arrive soon

Example preview text variants:

• Planned delivery by {{courier/pretty}} with the latest time window.

• Track the delivery and adjust options if needed.

Recommended content

• Planned delivery date/window: show clearly and keep it simple.

• Delivery address: confirm where it will be delivered.

• How to prepare: access instructions, gate codes, concierge/reception notes.

• Signature / ID (if relevant): what to have ready at the door.

• Primary CTA: tracking link for live updates.

• Delivery options: reroute/reschedule/safe place (if available).

Useful placeholders

• {{orderNo}}

• {{shopName}}

• {{courier/pretty}}

• {{plSpecificsScheduled/locale}}

• {{plSpecificsScheduled/timewindow}} (if available)

• {{trackingUrl}}

• {{trackingButton}}

• {{courierRerouteButton/locale}}

• {{recipient}}, {{street}}, {{zip_code}}, {{city}}

Useful snippets

• Tracking CTA: {% partial trackingButton %} or {% partial TrackingButton %}

• Delivery options CTA: {% partial courierRerouteButton %}

Loyalty/ Conversion target

• App / notifications opt-in: get day-of-delivery alerts.

• Preference center: choose delivery instructions for future orders.

Delivery date updated by carrier

Communicate an updated delivery date/window clearly, reduce uncertainty, and provide easy access to tracking and delivery options.

Subject line & preview

Example subject variants:

• New delivery date for {{orderNo}}

• Delivery update: {{orderNo}} is now scheduled for {{plSpecificsScheduled/locale}}

• Updated ETA for your {{shopName}} order

Example preview text variants:

• The carrier updated your delivery schedule.

• Track updates and manage delivery options if needed.

Recommended content

• Highlight the change: show the updated delivery date/window clearly.

• What this means: short, neutral context (e.g., carrier schedule update).

• Primary CTA: link to tracking for the latest status.

• Delivery options: reroute/reschedule/safe place (if available).

• Expectation setting: confirm you’ll notify again if the ETA changes.

• Help: support path for urgent cases.

Useful placeholders

• {{orderNo}}

• {{shopName}}

• {{courier/pretty}}

• {{plSpecificsScheduled/locale}}

• {{plSpecificsScheduled/timewindow}} (if available)

• {{trackingUrl}}

• {{trackingButton}}

• {{courierRerouteButton/locale}}

Useful snippets

• Tracking CTA: {% partial trackingButton %} or {% partial TrackingButton %}

• Delivery options CTA: {% partial courierRerouteButton %}

Loyalty/ Conversion target

• Notifications opt-in: delivery schedule alerts via preferred channel.

• App download: quick access to delivery updates.

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Out for delivery

Confirm the parcel is out for delivery today, help customers prepare, and offer last-minute delivery options to reduce failed attempts.

Subject line & preview

Example subject variants:

• Out for delivery today: {{orderNo}}

• Your parcel is on the way today

• Today’s delivery: {{shopName}} order {{orderNo}}

Example preview text variants:

• Track the driver’s progress and get the latest updates.

• Not home? Choose another delivery option if available.

Recommended content

• Out-for-delivery confirmation: make “today” explicit.

• Time window (if available): show in a single line.

• Delivery address (and access notes): confirm where it’s going and how to reach the recipient.

• Signature / ID (if relevant): short reminder to avoid missed delivery.

• Delivery options: safe place, neighbour, pickup, reschedule (if available).

• Help: what to do if delivery fails and where to get support.

Useful placeholders

• {{orderNo}}

• {{courier/pretty}}

• {{plSpecificsScheduled/timewindow}} (if available)

• {{trackingUrl}}

• {{trackingButton}}

• {{courierRerouteButton/locale}}

• {{recipient}}, {{street}}, {{zip_code}}, {{city}} (if available)

Useful snippets

• Tracking CTA: {% partial trackingButton %} or {% partial TrackingButton %}

• Delivery options CTA: {% partial courierRerouteButton %}

Loyalty/ Conversion target

• App download: track deliveries in one place.

• Delivery preferences: save safe place preferences for next time.

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Customer to collect from carrier location

These messages are designed for scenarios where the customer needs to collect their parcel from a carrier location such as a post office, locker, or any other pick-up drop-off (PUDO) point. This could occur if the carrier redirected the package due to an unsuccessful delivery attempt, or at the customer's request.

Ready for pickup

Confirm the parcel is ready for pickup and provide the exact location, hours, and deadline to prevent missed pickups.

Subject line & preview

Example subject variants:

• Ready for pickup: {{orderNo}}

• Your order can now be collected

• Pickup available at your collection point

Example preview text variants:

• Location, opening hours, and deadline inside.

• Bring ID and your pickup code to collect your parcel.

Recommended content

• Pickup confirmation: make “ready now” explicit.

• Pickup point details: address, hours, and deadline.

• What to bring: ID and pickup code/reference.

• Pickup code / barcode (if available): show clearly and easy to scan.

• Primary CTA: map link or pickup details link.

• What happens if not collected: return-to-sender warning (light).

Useful placeholders

• {{orderNo}}

• {{lastStorageDate/courier}}

• {{storageTime/courier}}

• {{plMap/locale}}

• {{plMessage/locale}}

• {{collectionDetailsButton}} (if available)

• {{collectionCode}} / {{collectionCode/spaced}} (if available)

• {{pickupConfirmationCode/customField}} (if available)

• {{barCode.url/customField}} (if available)

Useful snippets

• Pickup CTA variants (optional): {% partial CTAcarrierReroutePickupNL %} / {% partial CTAcarrierReroutePickupES %} / {% partial CTAcarrierReroutePickupPL %}

Loyalty/ Conversion target

• App / notifications opt-in: pickup reminders and status changes.

• Join loyalty: store pickup perks (if applicable).

Pickup reminder

Nudge customers to collect their parcel before the pickup deadline and make pickup details effortless to find.

Subject line & preview

Example subject variants:

• Pickup reminder: your parcel is waiting

• Don’t forget to pick up order {{orderNo}}

• Reminder: collect by {{lastStorageDate/courier}}

Example preview text variants:

• Pickup location, hours, and deadline inside.

• Avoid return to sender by collecting on time.

Recommended content

• Reminder + deadline: make the last pickup date prominent.

• Pickup location: name and address with a map link if available.

• Opening hours: include or link to them.

• What to bring: ID and pickup code/reference.

• Pickup code / barcode (if available): show clearly and easy to scan.

• If you can’t pick up: what happens next and how to get help.

Useful placeholders

• {{orderNo}}

• {{lastStorageDate/courier}}

• {{storageTime/courier}}

• {{plPickupAddressMap/locale}} (if available)

• {{plMap/locale}} (fallback)

• {{plMessage/locale}}

• {{collectionCode}} / {{collectionCode/spaced}} (if available)

• {{pickupConfirmationCode/customField}} (if available)

• {{barCode.url/customField}} (if available)

Useful snippets

• Tracking CTA (optional): {% partial trackingButton %} or {% partial TrackingButton %}

• Pickup CTA variants (optional): {% partial CTAcarrierReroutePickupNL %} / {% partial CTAcarrierReroutePickupES %} / {% partial CTAcarrierReroutePickupPL %}

Loyalty/ Conversion target

• Preference center: choose pickup vs home delivery when available.

• App / notifications opt-in: reminders and pickup-ready alerts.

Final pickup reminder

Prevent return-to-sender by clearly communicating the final pickup deadline and what happens if the parcel isn’t collected.

Subject line & preview

Example subject variants:

• Final reminder: pick up order {{orderNo}}

• Last chance to collect your parcel

• Pickup deadline approaching

Example preview text variants:

• If not collected, your parcel will be returned to sender.

• See pickup details and opening hours inside.

Recommended content

• Final deadline: make the date/time highly visible.

• Pickup location: address and hours.

• Consequences: what happens after the deadline (RTS/cancellation) and what the customer can do.

• Pickup code / barcode (if available): show clearly and easy to scan.

• Help: how to get support quickly if pickup isn’t possible.

Useful placeholders

• {{orderNo}}

• {{lastStorageDate/courier}}

• {{storageTime/courier}}

• {{plPickupAddressMap/locale}} (if available)

• {{plMap/locale}} (fallback)

• {{plMessage/locale}}

• {{collectionCode}} / {{collectionCode/spaced}} (if available)

• {{pickupConfirmationCode/customField}} (if available)

• {{barCode.url/customField}} (if available)

Useful snippets

• Pickup CTA variants (optional): {% partial CTAcarrierReroutePickupNL %} / {% partial CTAcarrierReroutePickupES %} / {% partial CTAcarrierReroutePickupPL %}

Loyalty/ Conversion target

Keep it minimal due to urgency:

• App / notifications opt-in: pickup reminders and alerts.

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Delivery services

If your carrier provides enhanced delivery services such as shipment holds, rerouting, or scheduled delivery, ensure that these options are clearly communicated to recipients. Note that availability of these services might vary depending on agreements between the recipient and the carrier. Always refer to the carrier's dataset to verify accessibility of such features.

Delivery address updated

Confirm the new delivery address, explain any impact to delivery timing, and provide a clear next step if something looks wrong.

Subject line & preview

Example subject variants:

• Address updated for order {{orderNo}}

• Your delivery address has been changed

• Update: new delivery details for {{orderNo}}

Example preview text variants:

• Please review the updated address and delivery timing.

• Track your parcel for the latest status.

Recommended content

• Confirmation: state that the address change is confirmed.

• New address: show it clearly and highlight what changed.

• ETA impact: explain whether the delivery date/time changes (and show the updated ETA if available).

• Primary CTA: tracking link for live updates.

• Help: immediate support path if the address is incorrect.

Useful placeholders

• {{orderNo}}

• {{recipient}}

• {{street}}

• {{zip_code}}

• {{city}}

• {{destination_country_iso3/locale}} (if applicable)

• {{trackingUrl}}

• {{trackingButton}}

• {{courier/pretty}}

• {{plSpecificsScheduled/locale}} (if available)

• {{courierRerouteButton/locale}} (if available)

Useful snippets

• Tracking CTA: {% partial trackingButton %} or {% partial TrackingButton %}

• Delivery options CTA (optional): {% partial courierRerouteButton %}

Loyalty/ Conversion target

• Save addresses: encourage account creation for faster updates next time.

• Preference center: manage delivery instructions for future orders.

Delivery date rescheduled

Confirm the new delivery appointment clearly, reduce missed deliveries with preparation tips, and provide an easy way to manage delivery options.

Subject line & preview

Example subject variants:

• Delivery rescheduled: {{orderNo}}

• New delivery appointment for {{orderNo}}

• Your delivery time has changed

Example preview text variants:

• Your updated delivery is set for {{plSpecificsScheduled/locale}}.

• See the new appointment details and tracking link.

Recommended content

• New appointment: date and time window in one clear line.

• Delivery address: confirm where it will be delivered.

• Preparation: quick checklist (access, ID, availability).

• Primary CTA: tracking link.

• Options: reschedule/reroute if needed (if available).

Useful placeholders

• {{orderNo}}

• {{courier/pretty}}

• {{plSpecificsScheduled/locale}}

• {{plSpecificsScheduled/timewindow}} (if available)

• {{trackingUrl}}

• {{trackingButton}}

• {{courierRerouteButton/locale}}

Useful snippets

• Delivery options CTA: {% partial courierRerouteButton %}

• Tracking CTA: {% partial trackingButton %} or {% partial TrackingButton %}

Loyalty/ Conversion target

• Notifications opt-in: appointment reminders and day-of-delivery alerts.

• App download: manage delivery changes faster.

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Delivered

Confirm successful delivery and set clear expectations on where it was delivered. Reduce “Where is my order?” contacts by proactively explaining what to do next.

Subject line & preview

Example subject variants:

• Delivered: Order {{orderNo}} has arrived

• Your {{shopName}} order is delivered

• Delivered — here’s where we left it

Example preview text variants:

• Your parcel was delivered. See delivery details and next steps if you can’t find it.

• Delivered by {{courier/pretty}} — check location and items.

Recommended content

• Delivery confirmation summary: order reference, delivered date/time (localized), carrier name, and a short location hint.

• Delivery location details (when available): safe place description or neighbour details.

• Primary CTA: “View delivery details” / “Track order” linking to {{trackingUrl}}.

• If you can’t find it (short checklist):

  • Check mailbox / doorstep / safe place; ask neighbours / reception / building management.

  • Use tracking to see last scan + proof-of-delivery (if available).

  • If still missing, contact support and include a clear SLA (“we reply within X hours”).

• Items overview: list items in this delivery (especially if split shipments are possible).

• Returns / exchanges: short reassurance + CTA to start/track a return (only if applicable).

• Feedback micro-moment: a lightweight “How was your delivery?” rating block (optional).

Useful placeholders

Delivery details:

• {{orderNo}}

• {{courier/pretty}}

• {{trackingUrl}}

• {{trackingButton}}

• {{podImage/system}} (if available)

• {{pod_identifier}} (if available)

Delivery location (if available):

• {{#plDeliveryLocation/isHomeDeposit}}...{{/plDeliveryLocation/isHomeDeposit}}

• {{#plDeliveryLocation/isNeighbor}}...{{/plDeliveryLocation/isNeighbor}}

• {{#plDeliveryLocation/Unknown}}...{{/plDeliveryLocation/Unknown}}

Optional blocks:

• {{articlesTableWithImages}} / {{orderArticlesTableWithImages}}

• {{ratingBlock/message}}

Useful snippets

• Tracking CTA: {% partial trackingButton %} or {% partial TrackingButton %}

• Delivery feedback: {% partial thumbrating %}

• Product recommendations: {% partial productRecommendations %}

Loyalty/ Conversion target

Keep these clearly secondary:

• Join loyalty: earn points for every order.

• Post-purchase review: rate the products and share feedback.

• Refer a friend: referral link + incentive.

• Replenishment / buy again: reorder frequently purchased items.

• App / notifications opt-in: manage delivery updates in one place.

Delivered to neighbor / safe place

Prevent confusion by clearly telling customers the parcel was delivered to an alternate location and how to retrieve it.

Subject line & preview

Example subject variants:

• Delivered to a safe place: {{orderNo}}

• Your parcel was delivered — see where

• Delivered: {{shopName}} order {{orderNo}}

Example preview text variants:

• We delivered your parcel to an alternate location.

• See delivery details and proof of delivery if available.

Recommended content

• Delivered confirmation: date/time + carrier.

• Where it was left: neighbour name (if available) or safe place description.

• How to retrieve: concise next steps (ask neighbour/reception, check safe place note).

• Primary CTA: tracking link with delivery details.

• If it’s still missing: short checklist and support contact.

Useful placeholders

• {{orderNo}}

• {{courier/pretty}}

• {{trackingUrl}}

• {{trackingButton}}

• {{podImage/system}}

• {{pod_identifier}} (if available)

• {{#plDeliveryLocation/isHomeDeposit}}...{{/plDeliveryLocation/isHomeDeposit}}

• {{#plDeliveryLocation/isNeighbor}}...{{/plDeliveryLocation/isNeighbor}}

• {{#plDeliveryLocation/Unknown}}...{{/plDeliveryLocation/Unknown}}

Useful snippets

• Tracking CTA: {% partial trackingButton %} or {% partial TrackingButton %}

• Delivery feedback (optional): {% partial thumbrating %}

Loyalty/ Conversion target

• Product review: quick rating + review after delivery.

• Join loyalty: points and member-only perks.

• Buy again: reorder compatible consumables/accessories.