Communications Report

The Communications report provides an analysis of the type of emails driving most of the engagement and how these compare to the industry.

Use Case

Using this report, you can identify your position in the industry and in which areas your communication could improve.

Communications Report Features

This report is based on the creation date of emails. It contains data for the last two years.

The filters at the top of the page allow you to observe the performance of your brand against the market for a defined time period by message categories, carriers, country, region, and shops where communications are sent.

The top-level row shows your preconfigured industry and the core metrics of this report. This gives you an overview of your overall open rate compared to the industry open rate and the number of competitors that are in the industry.

You can click the icon next to the industry size to see what your share is in the industry and the number of email templates that are used across all competitors.

Additionally, you can compare yourself against any industry of your preference by selecting Other Industry from the Category filter, and then choosing which industry you would like to analyze.

Available industries for comparison

• Apparel and Fashion

• Automotive

• Beauty and Pharmacy

• Consumer Electronics

• Consumer Goods

• Consumer Services

• Culture, Leisure, and Toys

• E-Commerce

• Food and Beverages

• Health, Wellness, and Fitness

• Home, Garden, and DIY

• Industrial Equipment and Supplies

• Luxury and Jewelry

• Marketing

• Office

• Pet Care

• Retail

• SaaS

• Sporting Goods

• Wine and Spirits

• Unknown

More detailed charts are included in the Communications report to help you measure your communications performance against the industry.

Check out the parcelLab guides

For further information on using the report and metrics, see our user guide documentation.