Using Trending Late
Enhance visibility on estimated delivery delays to reduce customer service inquiries by communicating delivery expectations.
Overview
parcelLab’s Trending Late feature enables the display of an estimated probability for delay on the Order Status page and in tracking records in the App. The trending late status is calculated using a machine learning algorithm based on thresholds tailored to your shop through our trending late model, which uses the announced_delivery_date
to predict the probability of a delay for trackings.

Key Benefits
Displaying a trending late status on your Order Status page increases transparency around potential delivery delays to customers. This can reduce WISMO inquiries and relieve customer service teams from these requests.
The trending late status is also visible in the App, providing an opportunity for proactive communication to customers who are most likely to be affected by a delayed delivery.
Trending Late Status on the Order Status Page
A trending late status can be displayed on the Order Status page to indicate the likelihood of a delay for a tracking.

When the trending late model is in use, one of the following statuses can be displayed for the tracking to predict whether or not it might be delayed:
Tracking is predicted to be on time
Tracking might be delayed
Tracking is predicted to be delayed
Trending late statuses are deactivated by default in the Order Status plugin (that is: show_trendingLate: false
).
You can activate the display of trending late statuses on the Order Status page using the show_trendingLate
option in one of the following ways:
In the URL query parameters via
show_trendingLate=true
In the JavaScript object via
show_trendingLate: true
Trending Late Status in Tracking Records
A trending late status can be shown in the tracking record details to indicate the likelihood of a delay for a tracking.

This status is also shown in the Events section of the tracking record on the Trackings page.

When the trending late model is in use, one of the following statuses can be displayed for the tracking record to predict whether or not it might be delayed:
Tracking is predicted to be on time
Tracking might be delayed
Tracking is predicted to be delayed
Configuring the Trending Late Feature
This section describes the configuration required for Trending Late.
Customer Requirements
For the feature to work, you need to do one of the following:
Send parcelLab an
announced_delivery_date
.Use Promise to generate a delivery date prediction and provide the service levels from your carriers.
Implementation Process
After confirming that the data requirements are met, parcelLab will activate the trending late model for your account.
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