# Engage

- [Messages & Journeys](https://docs.parcellab.com/docs/engage/messages-and-journeys.md): Take control of your communications setup and manage the messages you send across different markets.
- [Communications Configuration](https://docs.parcellab.com/docs/engage/messages-and-journeys/configuration.md): Set up your communications to drive the content depending on specific values and conditions to ensure it meets your brand's needs.
- [Trigger Builder](https://docs.parcellab.com/docs/engage/messages-and-journeys/configuration/trigger-builder.md): Our flexible trigger builder powers the delivery of your customized post-purchase communication from parcelLab.
- [Conditional Placeholders](https://docs.parcellab.com/docs/engage/messages-and-journeys/configuration/conditional-placeholders.md): Use conditional placeholders to design communication customized for your brand and tailored for your customers at every step of the post-purchase journey.
- [Special Placeholders](https://docs.parcellab.com/docs/engage/messages-and-journeys/configuration/conditional-placeholders/special-placeholders.md): Use special placeholders in the setup of your communication to help you achieve the right content for your brand and customers.
- [Placeholder Examples](https://docs.parcellab.com/docs/engage/messages-and-journeys/configuration/conditional-placeholders/placeholder-examples.md): Use placeholders in your emails to personalize your customer communication and provide relevant information to your customers at each stage of the post-purchase journey.
- [Split Shipments](https://docs.parcellab.com/docs/engage/messages-and-journeys/configuration/split-shipments.md): Use special placeholders for split shipments to let customers know how many packages they can expect to receive in a delivery.
- [Tracking via UTM](https://docs.parcellab.com/docs/engage/messages-and-journeys/configuration/tracking-via-utm.md): parcelLab supports UTM parameters to get insights from your communication.
- [Bounces](https://docs.parcellab.com/docs/engage/messages-and-journeys/configuration/bounces.md): Bounced messages are automatically monitored by our systems. You can be informed of bounces by webhook or via a scheduled export.
- [Communication Types](https://docs.parcellab.com/docs/engage/messages-and-journeys/overview.md): Guide your customers along each stage of the delivery journey with proactive communications.
- [Pre-Dispatch](https://docs.parcellab.com/docs/engage/messages-and-journeys/overview/pre-dispatch.md): Use the Pre-Dispatch feature to inform customers if there is a delay between placing an order and the shipment leaving the warehouse in email communication.
- [Click and Collect](https://docs.parcellab.com/docs/engage/messages-and-journeys/overview/click-and-collect.md): Use the Click and Collect feature to notify customers via email when an order is ready to pick up in store to give an alternative to direct delivery and potential for further purchases.
- [Opt-In Management](https://docs.parcellab.com/docs/engage/messages-and-journeys/overview/opt-in-management.md): Send out personalized content in your communications to match customer preferences.
- [Segmentation](https://docs.parcellab.com/docs/engage/messages-and-journeys/overview/segmentation.md): Send out tailored communication to your customers based on your targeting strategies.
- [Untracked Deliveries](https://docs.parcellab.com/docs/engage/messages-and-journeys/overview/untracked-deliveries.md): Send tracking information in email communication for deliveries without a tracking number to provide additional order updates for customers.
- [Attachments](https://docs.parcellab.com/docs/engage/messages-and-journeys/overview/attachments.md): Send documents to your customers in email communication to reduce costs and provide traceability of sent documents.
- [Product List](https://docs.parcellab.com/docs/engage/messages-and-journeys/overview/article-lists.md): Use the Product List feature to incorporate purchased products in communications to keep customers informed about their order and increase the chance of further engagement with your brand.
- [Product Recommendation Engines](https://docs.parcellab.com/docs/engage/messages-and-journeys/overview/product-recommendations.md): Incorporate promotional content in emails to match customer preferences.
- [Visual Enhancements](https://docs.parcellab.com/docs/engage/messages-and-journeys/overview/visual-enhancements.md): Incorporate visual enhancements in your emails to make them feel more personalized and engaging.
- [parcelLab NPS](https://docs.parcellab.com/docs/engage/messages-and-journeys/overview/parcellab-nps.md): Use the parcelLab NPS feature to include a Net Promoter Score (NPS) survey in email communication to gain valuable customer feedback that identifies loyal customers and helps to optimize processes.
- [Trust Platforms](https://docs.parcellab.com/docs/engage/messages-and-journeys/overview/trust-platforms.md): Integrate a link to an external trust platform in email communication to build and promote your reputation with customers.
- [parcelLab SMS](https://docs.parcellab.com/docs/engage/messages-and-journeys/overview/parcellab-sms.md): Use the parcelLab SMS feature to proactively update your customers on their order status via text messages.
- [Push Notifications](https://docs.parcellab.com/docs/engage/messages-and-journeys/overview/push-notifications.md): Send push notifications that provide order status updates within your app and website to proactively communicate with your customers.
- [A/B Testing](https://docs.parcellab.com/docs/engage/a-b-testing.md): Optimize your messaging strategy with A/B tests to identify data-driven improvements to emails for increasing customer engagement.
- [On-Demand Messaging](https://docs.parcellab.com/docs/engage/on-demand-messaging.md): Utilize on-demand messaging in the parcelLab App designed to swiftly engage customer segments on important delivery updates.
- [Order Status Page](https://docs.parcellab.com/docs/engage/order-status-page.md): Create your own order status page with seamlessly integrated order, delivery, and payment status details so customers can track the delivery status of their package while engaging with your brand.
- [Order Status Page Components](https://docs.parcellab.com/docs/engage/order-status-page/components.md): There are a variety of components you can use on your Order Status page with parcelLab to provide the best tracking experience for your customers.
- [Campaigns](https://docs.parcellab.com/docs/engage/campaigns.md): Take control over your marketing activities and adapt messages in a way that are locally relevant to different end-customers, creating meaningful touchpoints and a customer-specific experience.
- [HTML Banner Examples](https://docs.parcellab.com/docs/engage/campaigns/html-banner-examples.md): To help you get started with using HTML banners in your email campaigns, we have created some standard HTML templates.
- [parcelLab Product Recommendations](https://docs.parcellab.com/docs/engage/campaigns/parcellab-product-recommendations.md): Integrate product recommendations in your communications to provide a personalized experience for customers that drives traffic back to your online shop and offers the potential for repurchase.
- [Surveys](https://docs.parcellab.com/docs/engage/surveys.md): Enhance customer satisfaction by collecting feedback using the Surveys feature.
- [Trending Late](https://docs.parcellab.com/docs/engage/trending-late.md): Enhance visibility on estimated delivery delays powered by machine learning and vast retail and industry data.
- [Customer Service](https://docs.parcellab.com/docs/engage/customer-service.md): The parcelLab App allows you to monitor all aspects of your post-purchase experience, containing key information about trackings, carriers, and communications.
- [Tracking Incident Statuses](https://docs.parcellab.com/docs/engage/customer-service/watchlist.md): Monitor alerts from active deliveries in the parcelLab App.
- [Claims Manager](https://docs.parcellab.com/docs/engage/customer-service/claims-manager.md): Use the Claims Manager feature to consolidate all claims-related order information in an export via our customer service portal and simplify the claims process.


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