Shopify Returns Report

Use Case

The first section of Shopify returns analytics is the Shopify Returns report, which focuses on overall return performance, offering a detailed view of return trends, refunds, and customer loyalty.

The top-level row shows the core metrics of this report and the available filters to refine the data.

The date the report was last refreshed is shown above the metrics. These metrics give you an overview of the performance of your returns operation, including the return rate, refund methods, the number of loyal customers (that is: customers that return to make another purchase after making a return), and revenue retention.

You can switch between comparing between defined dates and relative periods of time by selecting Range or Relative on the left-hand side of the Time range filter.

You can click the tabs to switch between insights for return trends and patterns, how returns are compensated, and customer retention.

More detailed charts are included in the Shopify Returns report to help you gain key analytic insights into overall returns performance.