Analytics
Use analytics to track logistics performance, monitor customer engagement/satisfaction and more to understand how your business is performing.
Overview
The Analytics reports come with a user-friendly design, color scheme, and page format (1350x1600) to make the charts clear and easy to use to ensure you get the most from your data. The header on each report presents the core metrics showing the most relevant information about each page, and these will be compared to the previous period defined by the time range selected.
Key Benefits
Using Analytics means you can get full transparency about customer engagement and logistic performance on the first and last mile.
This enables the use of comparisons from different perspectives (for example: time periods, logistics providers, and regions) to help you understand the development of your business at a detailed level and identify areas of improvement.
All shipping data from all global carriers is stored in the App as well, providing key insights into each carrier to hold them accountable.
Analytics Structure
The structure of Analytics in the parcelLab App is shown in the following graphic.
Reporting Dashboards
The reporting dashboards available for Analytics are described in the following table.
Displays data for up to two years for the following:
Delivery - shows general information regarding your logistics performance (for example: shipped parcels, amount of shipped items, and percentage of already delivered parcels)
Exceptions - shows all information regarding delivery issues and their reasons (for example: percentage of autoreturns and exceptions)
Leadtimes - shows all information regarding orders already delivered (for example: leadtimes, SLA, distribution of time for order to arrive to customer, and delivery locations)
Claims – shows all information regarding delivery claims and their reasons (for example: claim rate, percentage of claims and returns that are claimed)
Displays data for up to two years for the following:
Emails - shows which type of emails customers tend to engage with more and the open rate, click rate, and bounce rate to monitor performance
Order Status Page - shows the traffic on your Order Status page and the satisfaction rate of your communications and carriers
SMS - shows the number of SMS communications sent and the corresponding click rate
Feedback - shows customer satisfaction on the delivery process and communications received
Webhooks - shows which type of webhooks have been sent along with their success and response performance
Campaigns - displays data for all historic campaign events and shows the performance of your campaigns in emails and on the Order Status page.
Displays data for the current day compared to the average of the previous week for the following:
Live Network - shows hourly information regarding the status of all your open parcels and current delays at a regional level
Communications - shows the open rate, click rate, and bounce rate of emails today
Exceptions - shows information about the parcels still at the warehouse, parcels trending late, already late, and stuck at the same position for more than one day
Displays data for up to one year (subject to change depending on data quality) for the following:
Network Monitoring - shows information regarding the return rate, leadtimes for the return process, type of reasons given for returns, and percentage of orders being returned in full
Registrations - shows the percentage of returns registered via the Returns Portal, which submissions are refundable, and the number of returns attempted outside of policy
Item Insights - shows products (top 20) that are returned most frequently
Returns Forecast - displays data for up to eight weeks and shows a trend of the predicted amount of returns arriving to your warehouse.
Displays data for up to two years and shows if parcels are arriving on time based on the delivery date communicated to your customers. This allows you to compare the performance of carriers (for example: percentage of orders arriving on time, reasons for orders arriving late, and a list of orders that arrived late during the last 15 days).
Displays data for the last two years for the following:
Carrier - shows information on the performance of your carriers against the industry
Communication - shows information on the performance of your communication against the industry
Additional Resources
The supported regions in the Analytics reports can be downloaded here.
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