Insights
Gain valuable insights into all your key data, including carriers, customer engagement, live monitoring, and returns.
Overview
Insights is part of the parcelLab Platform product suite and is contained within the parcelLab App.
The App features an intuitive user interface that you can use to view and interact with the data available so you can gain valuable insights into the performance of different areas of your brand.
What's Included?
Order and delivery information
Logistics analysis
Customer engagement/satisfaction
Live monitoring
Standard data exports
Benefits
Make data-driven decisions about your business operations and post-purchase experience
Evaluate carrier performance
Measure how well customer communications are performing
Get an overview of the current performance of your brand
What Do I Need to Know?
To help you get started with using analytics to monitor your data, see our FAQs below.
How can I see which of my carriers tend to present more issues?
You can go to the “Logistics Performance Insights" table (Delivery report > Trackings Insights dashboard > Trackings module) and use the filter to visualize by issue type for different carriers and location.
For information on monitoring carrier performance, use the following resources:
See our logistics analysis documentation.
Watch the demo below.
How can I see which of my emails are getting the most engagement?
You can go to the “Comparison of email types performance” table (Emails report > Communication Insights dashboard > Communication module) and use the filter to check the open to click rate/click rate for each message type and how many emails this corresponds to, as well as view this by quarter to monitor if the click rate is consistent over time.
For information on monitoring communication performance, use the following resources:
See our analytics documentation.
Watch the demo below.
How can I see if my customers are satisfied with communications sent during the shipping process?
You can go to the “Communications satisfaction rate” metric (Order Status Page report > Communication Insights dashboard > Communication module) and you can change the time period you would like to compare in the date filter to see if the satisfaction rate increase or decreases over time.
You can also the “Communication vs. satisfaction rate with carrier over time” graph to see a progression of this metric.
For information on monitoring communication performance, use the following resources:
See our analytics documentation.
Watch the demo below.
How can I track the current status of parcels that are delayed?
You can go to the “Parcels in progress” table (Exceptions report > Control Tower dashboard > Trackings module) and use the filter to set the minimum time stuck to one day to show you all orders that are still open (that is: created during the last 15 days). You can then check a particular order in the table and see its current status.
For information on monitoring current delivery performance, use the following resources:
See our analytics documentation.
Watch the demo below.
Learn more about Insights
View the following topics for more in-depth information on using Insights:
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