Using Journeys

Design and manage your custom communication flows to ensure that your customers are kept informed at each stage of the post-purchase journey.

Overview

Journeys provides a powerful interface to create, manage, and streamline customer journeys through personalized communications. With features like customizable email templates, AI-generated messages, and reusable snippets, Journeys helps ensure brand consistency and automate communication processes.

By following a structured approach, you can effectively manage customer communications, ensuring a consistent and engaging experience across various touchpoints.

Journeys Features

You can manage shops, email templates, messages, HTML snippets, and A/B tests in the App.

Shops

Manage multiple shops or sub-entities that represent different brands or business units. From the Shops section, you can:

• Add and edit shop details

• Set one shop as the default to represent the primary customer experience

Email templates

Messages

Snippets

A/B Tests

Creating a Journey

The following instructions explain the basics of setting up messages and the different elements that need to be set up in order to configure communications.

1

Create shops

• Begin by setting up at least one shop. Shops are required to manage and organize customer journeys. Ensure each shop has its name, language, identifier, and decide which will be your default shop.

2

Design email templates

• Create and design email templates that align with your brand. You can add multiple language variations if needed.

3

Set up snippets (optional)

• Create reusable HTML snippets for common components (for example: headers, footers, and key elements) that can be added across templates and messages to maintain brand consistency.

4

Configure messages

• Set up personalized messages, such as order confirmation or shipment notifications. Leverage AI tools for message generation and translations.

Configuring Messages

Some examples of how to include content in your emails to provide personalized communications and increase engagement with your customers are shown in the following demos.

Add Content to Emails

Try our interactive demo and walk through how to include images, dynamic placeholders, and reusable HTML content in your emails.

Preview and Publish Emails

Try our interactive demo and walk through how to preview content, send test emails, view message history, and publish emails.

Generate Emails with AI

Try our interactive demo and walk through how to generate new message types and translate these messages into additional languages using the AI Email Editor.