Tracking via UTM

parcelLab supports UTM parameters to get insights from your communication.

Overview

UTM parameters can be used to monitor when the links of specific notifications are clicked. You can get this data by using custom campaigns and adding special tags to the URLs.

Configuring UTM Parameters

The following sections describe the configuration required to use UTM parameters.

Set UTM Parameters

If you already have an existing campaign that you would like to use, please fill in our contact form, including your UTM parameters and we will add these parameters to the corresponding URLs in the notifications.

The type of UTM parameters that can be used are described in the following table.

UTM Parameter	Necessity	Description
utm_source	Required	Use to identify the source of your traffic.
utm_medium	Required	Use to identify the medium of the link that was used.
utm_campaign	Required	Use to identify a strategic campaign.
utm_term	Optional	Use to identify keywords.
utm_content	Optional	Use to get additional details for A/B testing.

Default UTM Parameters

If no UTM parameters are set, parcelLab will automatically apply default parameters.

The default parameters are described in the following table.

UTM Parameter	parcelLab Default UTM Parameter
utm_source	parcellab
utm_medium	email
utm_campaign	{{parcelLabMessageId}}
utm_content	trackandtrace (for links pointing to a page with our track & trace plugin) recommendation (for product recommendations) any (for all other links)

The {{parcelLabMessageId}} placeholder of the utm_campaign refers to the individual message name that is displayed in the parcelLab Portal (for example: "OutForDelivery"). This means customer behaviour can be monitored for each notification separately. An example of the parcelLab UTM parameters will look as follows.

...&utm_source=parcellab&utm_medium=email&utm_campaign=Delivered&utm_content=any