Visual Enhancements
Incorporate visual enhancements in your emails to make them feel more personalized and engaging.
Overview
You can use a variety of images and graphics with parcelLab to make your communications stand out and increase the chance of customer engagement.
Using Visual Enhancements
The following sections describe visual enhancements you can include in customer emails.
Instagram Images
You can include up to six of the most recent images from your Instagram channel in customer emails to give existing branded content more visibility and increase the chance of customer engagement.
Emojis in Email Subject
You can use emojis in email subjects to engage with your customers further, and lead to higher open rates.
For further information, refer to the excellent overview produced by Campaign Monitor below.
Carrier GIFs
You can include carrier GIFs in your customer emails to provide a useful visual update on deliveries.
The following carriers are currently supported: DHL, DPD, Hermes, GLS, UPS, Austrian Post, Swiss Post, PostNord, Post.nl, USPS, Yodel, DHL Freight, Rhenus, and DB Schenker.
The carrier is automatically used based on the current shipment. You can include them simply with a placeholder depending only on their current status. Below are the three stages {{Dispatched/gif}}, {{Delayed/gif}} , and {{Delivered/gif}}.
Icons
You can use our icon service to dynamically generate icons with specific colors and sizes tailored to your post-purchase communication. You can find all icons and how to use the service here.
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