Opt-In Management

Send out personalized content in your communications to match customer preferences.

Overview

You can send marketing content to customers depending on the opt-in settings.

Opt-in management gathers additional information about the recipient and adapts the email content based on the opt-in information provided by the customer. This feature allows you to send marketing content and follow-up notifications to customers.

You can also manage the prospective audience of campaign banners included in communications based on customer opt-in and marketing preferences using Campaign Manager. For further information, see how campaign banners are configured.

Opt-In Email

Opt-Out Email

Configuring Opt-In Management

The following sections describe the configuration required for opt-in management.

Customer Requirements

To integrate opt-in management in email communication, you need to provide one of the following to parcelLab:

• The list of all users that have marketing opt-in set and the corresponding recipient data, including the email address as a .csv file on a daily basis.

• The order information with an opt-in flag for the recipient set to true/false.

In this case, the opt-in data for each customer is sent when an order is made.

Implementation Process

When parcelLab has the required information, the setup process can begin. Marketing content will be included in emails to customers that have opted-in (that is: customers where opt-in=true is set) based on the information provided.

If requested, the recipient can opt-out directly from notifications using a link displayed in the footer of the email. For more information on the scope and requirements of opt-in management, please contact your parcelLab representative.