Segmentation

Send out tailored communication to your customers based on your targeting strategies.

Overview

You can send different email content to customers depending on the segmentation settings.

Segmentation allows you to target your communications to your customers based on tags (for example: new customer, age, product group and so on) in the parcelLab platform. This feature allows different categories to receive different email types and/or content to optimize the communication per customer segmentation.

You can also target specific audiences for campaign banners included in communications based on segmentation using Campaign Manager. For further information, see how campaign banners are configured.

Product-Related Email

Standard Email

Configuring Segmentation

The following sections describe the configuration required for segmentation.

Customer Requirements

To integrate segmentation in email communication, you need to provide the following information to parcelLab:

• The necessary segmentation tags per user.

• The email type/content that should be used for each segment.

The information can be sent per order or through a separate data transfer.

Implementation Process

When parcelLab has the required information, the setup process can begin.

The tags you requested for your customer segments will be set up in the parcelLab system.

For more information on the scope and requirements of segmentation (for example: providing the tags and how communication should be adjusted for each segmentation), please contact your parcelLab representative.