Standard Email Communication

Use the Standard Email Communication feature to send proactive email communications providing order status updates to your customers throughout the order lifecycle.

Overview

You can send automated communication to customers for events within the outbound order process.

The standard emails include but are not limited to:

• Dispatch/Shipping Confirmation

• Out for Delivery (today)

• Out for Delivery (time window)

• Delay

• Pickup Ready

• Pickup Reminder

• Failed Delivery Attempt

• Delivered

The types of emails sent depend on carrier data and therefore may differ between carriers and technical setup. For certain carriers, mandatory email types and design requirements may be specified.

It is also possible to track packages and display the latest status on a branded order status page. For more information, refer to the following page.

Order Status Page

Configuring the Standard Email Communication Feature

The following sections describe the configuration required for the Standard Email Communication feature.

Customer Requirements

To configure outbound delivery communication, you need to provide the following information to parcelLab:

• Tracking numbers

• Order number

• Corresponding customer data, including email address

• Content of the outbound communication, including the types of notification

For more information on customizing the content in your communications, refer to the following page.

Journeys

The connection between the tracking number and order number is required to enable the display of the list of items within the outbound communications. You can send us the required information via API, file transfer, email (BCC), or an event bus integration.

For information on how to send data to parcelLab, refer to the following pages:

Data IntegrationEvent Bus Integration

Implementation Process

When the data integrations for the tracking numbers and delivery status have been implemented, parcelLab will check if the required data is received in full. The notifications will be set up for the emails according to the agreed content and notification type.

Sample Outbound Email Communications

parcelLab's Standard Email Communication feature can be customized to adapt to your existing outbound delivery process. The following sections highlight some examples of outbound email communications that can be set up based on the data sent to parcelLab.

These examples illustrate typical outbound delivery communication notifications. For further information on how the feature can be set up for your outbound delivery process, please contact your parcelLab representative or fill in our contact form and we'll get back to you.

Dispatch/Shipping Confirmation

Dispatch/shipping confirmation notifications are sent when a customer's order has been dispatched from your warehouse. This notification type can include but not is limited to the following:

• A link to your Order Status page for the parcel

• A summary of items purchased in the order

Out for Delivery (today)

Out for delivery (today) notifications are sent on the day a customer's order is out for delivery. This notification type can include but not is limited to the following:

• A summary of items purchased in the order

• A link to your Order Status page for the parcel

• A link to allow customers to reschedule the delivery

Delivered

Delivered notifications are sent when a customer's order has been delivered to their address. This notification type can include but not is limited to the following:

• A summary of items purchased in the order

• A link to register a return in the Returns Portal (if available)