# Smarter returns configuration, Kustomer integration, and advanced analytics

{% hint style="success" %}
You can get the latest product updates sent directly to your inbox. Simply [sign up here](https://go.parcellab.com/product-newsletter-sign-up) to receive our monthly newsletter.
{% endhint %}

## New Features

Take a tour of the latest updates in our interactive demo below!

{% embed url="<https://app.storylane.io/share/jfewbuln1hrj>" %}

Learn more about the new features in the following overviews.

{% hint style="info" %}
For further information on getting access to the features described in this update, please contact your parcelLab representative.
{% endhint %}

## <i class="fa-arrows-rotate-reverse">:arrows-rotate-reverse:</i> Returns

### Return Reasons V2

The latest version of the return reasons feature for Returns Portals enables greater flexibility in configuring the display of return reasons. Define groups to categorize return reasons and add filters to further customize the display of return reasons and feedback components. This improvement enables greater adaptation to the details of your return policy while ensuring you capture the feedback you need from customer returns.

<a href="https://app.gitbook.com/s/-LPf1Lv1YUuLYva6LrXQ/retain/returns-portal/features/return-reasons" class="button primary">Learn more</a>

<figure><img src="https://3499140944-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3jqxshDZ3caM71D1FViV%2Fuploads%2FwSazKe1sHTzy0Aijqyxv%2FReturnReasonsV2.png?alt=media&#x26;token=aede0c68-4bda-443f-a6fc-eeab27ae46a1" alt=""><figcaption></figcaption></figure>

### Returns Carrier Selection Enhancements&#x20;

We’ve made several improvements to the configuration of carrier options displayed in Returns Portals:

* Enhanced configuration of in-store return option to display store locations based on a customer's address.
* Improved display logic for carrier selection, enabling you to hide less favorable carrier options and display additional information for each carrier option.&#x20;
* New rate-optimization filters to enable dynamic display of carrier options based on label cost.

<a href="https://app.gitbook.com/s/-LPf1Lv1YUuLYva6LrXQ/retain/returns-portal/features/carrier-options" class="button primary">Learn more</a>

## <i class="fa-link">:link:</i> Connect

### Kustomer Integration

Introducing the parcelLab Kustomer app integration, bringing the power of the parcelLab platform directly into the Kustomer CRM. With this new integration, customer service agents can access real-time order and tracking information without leaving the Kustomer interface, streamlining support workflows and increasing resolution times.

<a href="https://app.gitbook.com/s/-LPf1Lv1YUuLYva6LrXQ/platform/app-store/kustomer" class="button primary">Learn more</a>

<figure><img src="https://3499140944-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3jqxshDZ3caM71D1FViV%2Fuploads%2FjvhRf5J8wdi9SYIzyLMD%2FKustomerApp.png?alt=media&#x26;token=4ccf1387-9a73-4cc8-aecb-752fab67a321" alt=""><figcaption></figcaption></figure>

## <i class="fa-chart-simple">:chart-simple:</i> Insights

### Coming Soon: Premium Analytics

Explore our new Premium Analytics to unlock more actionable insights in the parcelLab App. Premium Analytics enables advanced self-service to customize dashboards and visualizations, as well as access to AI-powered predictions, all tailored to your data. This solution empowers users to drill down into data, create and edit dashboards directly in the App, and request bespoke dataset extensions, allowing you greater visibility, faster decision-making, and data strategies that scale with your business.

{% hint style="info" %}
This feature is currently in beta as we actively gather feedback to shape the final release. You can request a demo to explore the capabilities of Premium Analytics by [signing up here](https://go.parcellab.com/premium-analytics?utm_source=developer+hub\&utm_medium=website\&utm_campaign=PA+website\&utm_id=premium+analytics).
{% endhint %}

<a href="https://app.gitbook.com/s/-LPf1Lv1YUuLYva6LrXQ/platform/overview/premium-analytics" class="button primary">Learn more</a>

<figure><img src="https://3499140944-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3jqxshDZ3caM71D1FViV%2Fuploads%2Fgdy7aiSDq1a6Ek8PSn9o%2FPremiumAnalytics.png?alt=media&#x26;token=7162fcb6-390d-4b50-9862-6abd1f06aca7" alt=""><figcaption></figcaption></figure>

***

{% tabs %}
{% tab title="Improvements" %}

#### <img src="https://3499140944-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3jqxshDZ3caM71D1FViV%2Fuploads%2F1fQvXMe6oWdHCyLBgp67%2Fimage.png?alt=media&#x26;token=57070580-56c4-460a-98da-5899a50e5273" alt="" data-size="line"> parcelLab App

* Added support for saving relative date filters (for example: last 7 days), allowing you to apply up-to-date filters without manually reselecting date ranges.
* The trackings search now supports sorting by relevance when a search term is provided, with an additional option to sort by date available for greater flexibility.

#### &#x20;<i class="fa-bullhorn">:bullhorn:</i> Campaigns

* A direct link to the Audiences section has been added in the campaign setup to help you easily navigate and create new audience records.

#### <i class="fa-sparkles">:sparkles:</i> Copilot

* Improved Copilot layout with a persistent, collapsible sidebar, allowing you to access in-app support while continuing to navigate the app without interruption.

#### <i class="fa-arrows-rotate-reverse">:arrows-rotate-reverse:</i> Returns

* Two Boxes integration now available to install in the parcelLab App Store.&#x20;
* Partial refunds of return packs with a single SKU can be configured for Shopify retailers using the Returns Portal.&#x20;
* Return fees (that is: flat fee per return, fee per item, exact return label cost) are now displayed for your customers on the return confirmation page and in your Shopify Admin.&#x20;

#### <i class="fa-clipboard-list">:clipboard-list:</i> Smart Survey

* Surveys page includes the survey ID in the list view so it can be easily copied for use in API calls through the [Survey endpoint](https://app.gitbook.com/s/ew6OnyRUe6InzC96WnMr/surveys/surveys).
* Survey Responses dashboard has the following improvements: &#x20;
  * Responses can now be filtered by a question type within a published survey.&#x20;
  * Each data entry for survey responses includes a link to the original survey.&#x20;
    {% endtab %}

{% tab title="Fixes" %}

* Fixed an issue where clicks on product recommendations were not logged in campaign analytics.
* Fixed a bug where the campaign email placeholder was no longer automatically added above the content block in the associated templates.
* Resolved an issue with the display of cancelled returns in the Returns Portal to ensure these are now correctly shown on the return cancelled page.
  {% endtab %}

{% tab title="New Carriers" %}

#### Outbound Carrier Integrations

<img src="https://3499140944-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3jqxshDZ3caM71D1FViV%2Fuploads%2FHuDNhHdzPCwp49ODQSIV%2Fbrink-transport-logo.png?alt=media&#x26;token=02127564-d5b0-4891-bd3f-a799b9ef0664" alt="" data-size="line"> Brink Transport

#### Returns Carrier Integrations

<img src="https://content.gitbook.com/content/3jqxshDZ3caM71D1FViV/blobs/IykudiSx1NXTAWphjGqT/DPD.png" alt="" data-size="line"> DPD CH

<img src="https://3499140944-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3jqxshDZ3caM71D1FViV%2Fuploads%2FFGaM4eRfacJfRVELjT1m%2FLandmarkGlobal.png?alt=media&#x26;token=adff07fb-c7f0-40cc-96e3-4d2f854398bc" alt="" data-size="line"> Landmark Global&#x20;
{% endtab %}
{% endtabs %}

## Latest Documentation Updates

We update our documentation regularly so be sure to check the latest pages here to help you get started with new features.

{% tabs %}
{% tab title="New Pages" %}

#### <i class="fa-sparkle">:sparkle:</i> Coming Soon

* [Premium Analytics](https://app.gitbook.com/s/-LPf1Lv1YUuLYva6LrXQ/platform/overview/premium-analytics)

#### <i class="fa-bag-shopping">:bag-shopping:</i> App Store

* [Kustomer](https://app.gitbook.com/s/-LPf1Lv1YUuLYva6LrXQ/platform/app-store/kustomer)

#### <i class="fa-link">:link:</i> Connect

* [Tracking Claim API](https://app.gitbook.com/s/m5MUhYrMmT0cei4QdxGn/orders/claim)
  {% endtab %}

{% tab title="Updated Pages" %}

#### <img src="https://3499140944-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3jqxshDZ3caM71D1FViV%2Fuploads%2F1fQvXMe6oWdHCyLBgp67%2Fimage.png?alt=media&#x26;token=57070580-56c4-460a-98da-5899a50e5273" alt="" data-size="line"> parcelLab App

* [Customer Service Guide](https://docs.parcellab.com/docs/whats-new/july-2025/broken-reference) - updated for saving relative date filters and tracking search sort options.

\ <i class="fa-arrows-rotate-reverse">:arrows-rotate-reverse:</i> **Returns**

* [Return Reasons](https://app.gitbook.com/s/-LPf1Lv1YUuLYva6LrXQ/retain/returns-portal/features/return-reasons) - updated for improvements to configuration and display of return reasons for Return Portals.
* [Carrier Options](https://app.gitbook.com/s/-LPf1Lv1YUuLYva6LrXQ/retain/returns-portal/features/carrier-options) - updated for improvements to display of carriers on the carrier selection page.

#### <i class="fa-sparkles">:sparkles:</i> Copilot

* [Using Copilot](https://docs.parcellab.com/docs/whats-new/july-2025/broken-reference) - updated screenshots for improved Copilot layout.

#### <i class="fa-lock">:lock:</i> Security

* [Data Retention Policy](https://app.gitbook.com/s/-LPf1Lv1YUuLYva6LrXQ/platform/security-compliance/data-retention-policy) - updated with details of starting date of data retention period and default/configurable retention windows.

#### <i class="fa-clipboard-list">:clipboard-list:</i> Smart Survey

* [Using Smart Survey](https://docs.parcellab.com/docs/whats-new/july-2025/broken-reference) - updated screenshot and description for Responses dashboard
  {% endtab %}

{% tab title="parcelLab Guides Updates" %}

#### <img src="https://3499140944-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3jqxshDZ3caM71D1FViV%2Fuploads%2F1fQvXMe6oWdHCyLBgp67%2Fimage.png?alt=media&#x26;token=57070580-56c4-460a-98da-5899a50e5273" alt="" data-size="line"> parcelLab App

* [Using Filters](https://how.parcellab.works/guides/trackings/overview/view-tracking-records/search)
* [Find a Tracking](https://how.parcellab.works/guides/trackings/overview/view-tracking-records/filters)

\ <i class="fa-bullhorn">:bullhorn:</i> **Campaign Manager**

* [Campaigns](https://how.parcellab.works/guides/experience-design/automation/campaigns#add-a-campaign)

#### <i class="fa-clipboard-list">:clipboard-list:</i> Smart Survey

* [Smart Survey](https://how.parcellab.works/guides/experience-design/automation/smart-survey)&#x20;
* [Survey Responses](https://how.parcellab.works/guides/experience-design/automation/smart-survey/responses)

#### <i class="fa-sparkles">:sparkles:</i> Copilot

* [Copilot](https://how.parcellab.works/guides/copilot/overview)
  {% endtab %}
  {% endtabs %}

## Explore More Features

View more features added to the parcelLab platform here.

{% content-ref url="../archive/previous-releases" %}
[previous-releases](https://docs.parcellab.com/docs/whats-new/archive/previous-releases)
{% endcontent-ref %}
