Optimize email content with A/B tests and unlock insights into Shopify returns

We’ve released improvements to Journey Manager including a new A/B test feature, alongside improvements for returns management and a new returns report for Shopify retailers.

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New Features

Take a tour of the latest updates in our interactive demo below!

Learn more about the new features in the following overviews.

For further information on getting access to the features described in this update, please contact your parcelLab representative.

💬 Journey Manager

A/B Tests

Create A/B tests for configured messages to optimize your email content using data-driven insights on customer engagement. You can test variations in your content including subject lines, visual assets and calls to action. Results for your A/B test can be viewed during and after the test to observe the impact on open and click rates for the messages in the test.

Learn more →

A/B Tests Page

A/B Tests page

A/B Test Message Editor

📊 Insights

Shopify Returns Analytics

Unlock key insights into return rates, customer behavior, and the impact of returns on revenue with our new Shopify returns analytics. This powerful reporting is split across two sections in the Returns Insights dashboard, allowing Shopify retailers to monitor overall returns performance and track return trends at article level. By leveraging this data, you can optimize return policies, boost customer retention, improve product quality, and drive profitability.

Learn more →

Shopify Returns

Shopify Returns report

Shopify Product Returns

parcelLab App

Add Tracking Number to Return Registrations

If your customers are required to buy their own return label, the corresponding tracking number can be manually added to the return tracking record in the App. This enables visibility on the return status for customers and customer service agents. Any configured return communications will be sent for the return tracking after it has been added to the tracking record.

Learn more →

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Improvements

parcelLab App

• "Courier service level" field added in tracking details to display which service levels are assigned to trackings.

• "Service" field renamed to "Data import service" in tracking details to provide a more accurate description of field usage.

• Enhanced search and filtered views now available in each section of Communication module (that is: Emails, SMS, and Webhooks).

• Improved UI of details pages in each section of Communication module, including clearer status indicators for webhooks.

• CTA buttons are now greyed out for users without the required permissions, with a tooltip available to indicate this.

💬 Journey Manager

• Messages can now be filtered by communication type (that is: email, SMS, and webhook).

• The tracking ID can now be used to preview and send test messages.

• Installed apps can now be added directly to email messages via a new Apps dropdown menu in the HTML editor.

• Improved process for adding webhooks, including new options to add placeholders as well as preview and send test webhooks.

📋 Smart Survey

• Survey responses can be downloaded from the Survey Responses section in various formats and used to create custom reports in your preferred tool.

🔄 Returns Portal

• The Return Label Weight Optimization feature can be configured based on the number of labels used to fulfill the outbound shipment.

• Customers can now navigate by product collection when selecting an item for uneven exchange.

🔗 Connect

• New exception reasons for ContactIssue, MissingData, OperationalError, Prohibited, and TrafficProblems have been added to our status model to provide defined events for these types of delay.

Fixes

New Carriers

Latest Documentation Updates

We update our documentation regularly so be sure to check the latest pages here to help you get started with new features.

New Pages

💬 Journey Manager

• A/B Testing

📊 Insights

• Shopify Returns Report

• Shopify Product Returns Report

Updated Pages

parcelLab Guides Updates

Explore More Features

View more features added to the parcelLab platform here.

Previous Releases