On-demand messaging, premium analytics and App updates

This month's release highlights focus on improvements for parcelLab App users.

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New Features

Take a tour of the latest updates in our interactive demo below!

Learn more about the new features in the following overviews.

For further information on getting access to the features described in this update, please contact your parcelLab representative.

Journeys

On-Demand Messaging

The On-Demand Messaging feature is available to request for all accounts using parcelLab Journeys! Use real-time tracking and order data to send targeted messages on demand to proactively communicate with customers in cases of fulfillment and delivery issues. The feature release includes the functionality to enable exceptions to message sending (for example: even if the shipment was cancelled).

Learn more

Request access

Insights

Premium Analytics

The Premium Analytics feature is now available! Unlock more actionable insights in the parcelLab App with customizable dashboards and visualizations, and access AI-powered predictions, all tailored to your data. This solution supercharges your existing post-purchase insights from by providing you greater visibility, faster decision-making, and data strategies that scale with your business.

Learn more

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Improvements

parcelLab App

• The transition to the parcelLab App (app.parcellab.com) continues, with accounts being automatically migrated from the parcelLab Portal (prtl.parcellab.com) from 30 November 2025 ahead of the Portal’s retirement at a later date.

Journeys

• You can now delete A/B tests that are still in draft or completed.

App Store

• The name of installed recipes is now displayed rather than the recipe ID.

Returns

• The recipient address for courier APIs can now be edited to update the delivery address on pre-paid labels.

• A search field is now available in returns to allow users to search the content of a page with multiple forms (for example: return translations).

Connect

• A beta of the parcelLab MCP server (https://github.com/parcelLab/parcellab-mcp-server) is now available, exposing parcelLab logistics APIs to MCP-compatible clients for order tracking and return registrations.

Fixes

New Carriers

Latest Documentation Updates

We update our documentation regularly so be sure to check the latest pages here to help you get started with new features.

The parcelLab documentation URL has been changed and can now be found at docs.parcellab.com, with redirects in place from the previous URL to ensure continued access.

New Pages

App Store

• parcelLab Gorgias Implementation Guide

Updated Pages

parcelLab Guides Updates

Explore More Features

View more features added to the parcelLab platform here.

Previous Releases