Journey Manager

Take control of your communications setup and manage the messages you send across different markets with our Journey Manager.

Overview

Journey Manager is part of the parcelLab Engage product suite, and is designed to support you in creating messages to drive growth and enhance the customer experience through your post-purchase communications.

It is contained within the App platform, which features an intuitive user interface that you can use to create, preview, and publish your messages using a wide range of features, including email templates, reusable HTML content, dynamic placeholders, and preview of messages across different clients, helping you to save time and maintain consistency across your communications.

For more information on the scope and requirements of Journey Manager, please contact your parcelLab representative.

What's Included?

Self-service platform

Full communications coverage

Streamlined process for implementation

Customizable and reusable content

Preview messages before publishing

A/B testing for email messages

Benefits

Easily create and update messages with no external support needed, leading to more efficiency

Provide proactive support and personalized messages to improve the customer experience

Increase segmentation based on various factors such as customer behavior and specific products

Optimize email content strategy with data-driven improvements

Take the Tour

Explore the features in Journey Manager with our interactive demo below.

Learn more about the Journey Manager

View the following topics for more in-depth information on using the Journey Manager:

Using Journey Manager

Learn about the features you can use to create customer communication flows.

Conditional Placeholders

Use our conditional placeholders to help you define the content in your communications.

Add Content to Emails

Find out how to include images and dynamic content in your email messages.

Preview and Publish Emails

See how you can preview content and send test emails as part of your pre-publishing checklist.

AI Email Editor

Learn how you can create and translate email messages using our AI email editor.

A/B Testing

Use A/B testing for data-driven insights for optimizing email content.