Campaign Manager

Take control over your marketing activities and adapt messages in a way that are locally relevant to different end-customers, creating meaningful touchpoints and a customer-specific experience.

Overview

Campaign Manager is part of the parcelLab Engage product suite and is designed to support marketing and digital teams leverage the high-engagement communications sent as part of the post-purchase experience.

It is contained within the parcelLab App, which features an intuitive user interface that you can use to configure marketing campaign banners to include in your communications and choose to target those campaigns at specific groups of customers (for example: by location). You can also access dedicated reports to monitor how your campaigns are performing.

What's Included?

Self-service platform

Audience builder

Campaign builder

Analytics and reporting to monitor campaign performance

Benefits

Promote products and increase brand awareness

Keep customers informed through targeted announcements

What Do I Need to Know?

To help you get started with creating campaigns to include in your proactive communications and Order Status page, see our FAQs below.

If you have any further questions relating to setup of your campaigns, please contact your parcelLab representative or fill in our contact form and we’ll get back to you.

How do I activate campaign banners in emails?

Campaign banners configured in the Campaign Manager module to publish in emails will display by default (that is: the placeholders for the standard banner and HTML banner are added to the top of email content by default).

Note: The additional placeholders for standard banners ({{generated/campaign/email_banner_2}} and {{generated/campaign/email_banner_2}} placeholders currently need to be added to email templates manually.

For further information on configuring campaigns in emails, see our setup guide.

How do I activate campaign banners on my Order Status page?

Campaign banners configured in the Campaign Manager module to publish on the Order Status page will display by default (that is: are active via use_campaign_banners: true in the JavaScript object).

For further information on configuring campaigns on the Order Status page, see our setup guide.

Does Campaign Manager support older versions of the Order Status page plugin (e.g. V3)?

No, campaign banners on the Order Status page can only be displayed using the V5 plugin, which is the latest version available.

For further information on configuring campaign banners on the Order Status page, see our setup guide.

What are the requirements for banner images in Campaign Manager?

We recommend using the following format for banner images in Campaign Manager:

• The image file is a .png, .jpg or .gif.

• For emails, the image has a resolution of 600px horizontally for optimal rendering, with no limit by height.

• For the Order Status page, the image has a ratio of 0.7 : 1, the image has a resolution of 700x100px for optimal rendering, with text being at least 16px high.

For further information on configuring campaign banners, see our setup guide.

What banner takes precedence on the Order Status page when you have a banner image set in the URL and in Campaign Manager?

During the campaign period, the campaign banner in Campaign Manager will override the Order Status page’s regular banner options. If a campaign is active, the banner image and URL set via the banner_image and banner_link options will be ignored.

For further information on configuring campaign banners on the Order Status page, see our setup guide.

Can I add campaigns in communications that vary by the product contained in the order?

Yes, this can be set up in the audience builder where you can add a comma separated list of article IDs/numbers.

For further information on configuring campaign audiences, see our setup guide.

Learn more about Campaign Manager

View the following topics for more in-depth information on using Campaign Manager:

Using Campaign Manager

Learn how to display campaign banners in emails, on your Order Status page, and in your Returns Portal.

Campaign Analytics

View detailed statistics on your campaigns.