Using Journey Manager

Overview

Journey Manager provides a powerful interface to create, manage, and streamline customer journeys through personalized communications. With features like customizable email templates, AI-generated messages, and reusable snippets, Journey Manager helps ensure brand consistency and automate communication processes.

By following a structured approach, you can effectively manage customer communications, ensuring a consistent and engaging experience across various touchpoints.

Journey Manager Features

You can manage shops, email templates, messages, and HTML snippets in Journey Manager.

Shops

Email templates

Messages

Snippets

A/B Tests

Manage multiple shops or sub-entities that represent different brands or business units. From the Shops section, you can:

• Add and edit shop details

• Set one shop as the default to represent the primary customer experience

Create and manage email templates that follow brand guidelines. From the Email Templates section, you can:

• Add, edit, preview, and delete templates

• Maintain consistency in branding with logos, colors, and fonts

Configure and personalize messages across email, SMS, and webhook. From the Messages section, you can:

• Add, edit, and delete message types and messages

• Use AI-generated messages and translations to save time and ensure a cohesive brand voice

• Preview and test messages before sending

Create reusable HTML components to ensure consistency in all communications. From the Snippets section, you can:

• Add and edit snippets

• Align snippets with the latest brand elements

Create A/B tests to identify data-driven improvements in your email messages. From the A/B Tests section, you can:

• Add and publish A/B tests for messages

• View results for A/B tests to compare the performance of each version and determine if changes should be implemented

Creating a Journey

The following instructions explain the basics of setting up messages and the different elements that need to be set up in order to configure communications.

Configuring Messages

Some examples of how to include content in your emails to provide personalized communications and increase engagement with your customers are shown in the following demos.

Add Content to Emails

Try our interactive demo and walk through how to include images, dynamic placeholders, and reusable HTML content in your emails.

Preview and Publish Emails

Try our interactive demo and walk through how to preview content, send test emails, view message history, and publish emails.

Generate Emails with AI

Try our interactive demo and walk through how to generate new message types and translate these messages into additional languages using the AI Email Editor.