parcelLab Product Recommendations

Integrate product recommendations in your communications to provide a personalized experience for customers that drives traffic back to your online shop and offers the potential for repurchase.

Overview

You can display product recommendations in emails, on your Order Status page, and Returns Portal as part of your campaigns set in Campaign Manager. The parcelLab recommendation engine uses the article data that you send in order to display products based on the items in the basket that are most likely to be purchased together. When customers click a product image from the list of recommended items, they will be navigated to the specific product page.

If the relevant article information is not available to show related products, the recommendation will default to a series of items that are considered best sellers.

Key Benefits

By providing product recommendations in your communications, you can provide customers with relevant promotional content related to their interests and improve their experience with your brand.

With the product recommendation content block in Campaign Manager, you can choose to display up to 10 products to showcase items that are likely to be purchased together or are best sellers to enhance customer engagement and retention rates.

Configuring Product Recommendations

The following section describes the configuration required for product recommendations.

Customer Requirements

To integrate product recommendation in your communications, you need to provide the relevant article data to parcelLab as specified below.

Required

• articleNo

• articleName

• articleUrl

• articleImageUrl

• quantity

Optional

• articleCategory

• articlePrice

• size

• color

For more information, see our data model documentation.

You can then complete the following setup to add product recommendations to your communications in the Campaign Manager module in the App:

• Create your campaign and set the relevant details (for example: target audience and start and end dates) or edit an existing campaign.

• Select to add product recommendations for emails, your Order Status page, and/or your Returns Portal.

• Set a return threshold in order to exclude products with a higher return rate than this.

• Choose to display up to 10 product recommendations in the selected communication type.

• Select whether to display product recommendations at the top or bottom of the Order Status page or Returns Portal page.

• Set UTM parameters to monitor when specific products are clicked.

When product recommendations are configured in the Campaign Manager module in the App, recommended items will display in your communications for scheduled campaigns with no further setup required.